Q: What is your background, how did you begin your journey to film art?
A: I was working in the music industry until they sued Napster. I thought that was a really dumb thing to do, so I started aggressively moving away from that industry. Iʼd already been working with Disneyʼs marketing department, primarily on Pixar films.
As part of our Creative Distribution Initiative, we tapped Alamo Drafthouse CEO Tim League to find out more about how the Austin-based movie theater chain does business. Keep reading for League’s thoughts on building his brand, finding new audiences, and branching out into partnering with Magnolia.For you and for the Alamo, how does a film that does not have an all-rights-scale distribution model in place build out the booking process for screening in your theater?In terms of the Alamo, we have a programming office out here in Austin.