
Q&A: The Greatest Movie Ever Sold
Morgan Spurlock’s The Greatest Movie Ever Sold is a documentary about brand collateral, product placement in movies, and co-promotion and it’s really funny. Using himself and his attempts to get $1.5 million in funds from corporations who would like their products advertised in a documentary about product advertising in movies, Spurlock is his usual charming, funny, and insightful self as he becomes the ringleader of a circus of visits and negotiations with companies (Ban deodorant, Jet Blue, POM Wonderful, the island of Aruba) that eventually come around to his idea, even though they were aware that they will not get final approval of the film and are subject to Spurlock’s desire for transparency.