What is the business model? Who are the stakeholders? Who is the audience? Where is the infrastructure? What are the revenue thresholds? Who are the players?
The Sundance Institute New Frontier program supports artists and projects experimenting with story designs that are between two and ten years ahead of their audience and industry, so we get these questions all the time. In most cases the answers are not immediately clear, because they are being discovered through experimentation, failure, refinement, audience/customer development, etc. These unanswered questions arise in most innovation related spaces, because the marketplace is not yet understood or defined.