Sundance Institute Launches App for Artist Services Program, Now Playing

Los Angeles, CA — Keri Putnam, Executive Director of the non-profit Sundance Institute, announced today that the Institute is launching an exclusive and free app for Ultrabooks® and other mobile devices featuring Sundance Institute “Now Playing” film news, behind-the-scenes content, and film trailers showcased on the Intel AppUpSM center now. The app will help support and market films as they become available to the public, including through the self-distribution component of Artist Services.

Artist Services provides opportunities for creative self-distribution, marketing and financing solutions for filmmakers supported by the Institute, while allowing them to maintain ownership of their rights. Since January 2012, 13 independent films have made their digital premieres on iTunes, Amazon Instant Video, Hulu, Netflix, SundanceNOW and YouTube through Artist Services. New Video® is the exclusive aggregation partner for distribution across the Artist Services program.

“The Sundance Institute app on Intel AppUp offers a critical information hub for discovering new content around Sundance Institute and Festival films, and learning which platforms the films are available on. This work provides our artists with even more opportunities to creatively connect with audiences,” Putnam noted.

Sundance Institute Artist Services
Launched in January 2011, the Artist Services program provides Sundance Institute artists with opportunities for creative self-distribution, marketing and financing opportunities. Leading digital rights aggregator New Video handles licensing, encoding, delivery and accounting on behalf of filmmakers. The Sundance Institute Artist Services initiative is made possible by The Bertha Foundation. O’Melveny & Myers generously provided pro bono legal services for the program.

Sundance Institute
Sundance Institute is a global nonprofit organization founded by Robert Redford in 1981. Through its artistic development programs for directors, screenwriters, producers, composers and playwrights, the Institute seeks to discover and support independent film and theatre artists from the United States and around the world, and to introduce audiences to their new work. The Institute promotes independent storytelling to inform, inspire, and unite diverse populations around the globe. Internationally recognized for its annual Sundance Film Festival, Sundance Institute has nurtured such projects as Born into Brothels, Trouble the Water, Son of Babylon, Amreeka, An Inconvenient Truth, Spring Awakening, I Am My Own Wife, Light in the Piazza and Angels in America. Join Sundance Institute on Facebook, Twitter and YouTube.

# # #

Lead photo: