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ReFrame and IMDbPro Announce New Collaboration to Recognize Standout Gender-balanced Film and TV Projects

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The ReFrame Stamp is being Awarded to 12 Films from 2017 including
Everything, Everything; Girls Trip; Lady Bird; The Post; and
Wonder Woman

Los Angeles, CA
ReFrame™, a coalition of industry professionals and partner companies founded by Women In Film and Sundance Institute
whose mission is to increase the number of women of all backgrounds working in film, TV and media, and
IMDbPro (
http://www.imdbpro.com/), the leading information resource for the entertainment industry, today announced a new collaboration
that leverages the authoritative data and professional resources of IMDbPro to recognize standout, gender-balanced film
and TV projects. ReFrame is using IMDbPro data to determine recipients of a new
ReFrame Stamp, and IMDbPro is providing digital promotion of ReFrame activities (
imdb.com/reframe). Also announced today was the first class of ReFrame Stamp feature film recipients based on an extensive
analysis of IMDbPro data on the top 100 domestic-grossing films of 2017. The recipients include Warner Bros.’
Everything, Everything, Universal’s
Girls Trip, A24’s
Lady Bird, Twentieth Century Fox’s
The Post and Warner Bros.’
Wonder Woman.

The ReFrame Stamp serves as a mark of distinction for projects that have demonstrated success in gender-balanced film and
TV productions based on criteria developed by ReFrame in consultation with ReFrame Ambassadors (complete list below), producers
and other industry experts. Stamps are awarded to narrative features and television programs that hire female-identifying
people in four out of eight critical areas of their production, including: writer, director, producer, lead, co-lead, speaking
parts, department heads and crew. Additional points are awarded to content that has women of color in key positions. The
criteria (available at
ReFrameProject.org) is iterative and will change over time as the industry evolves. Later this year, ReFrame will announce
TV show stamp recipients from 2017. Additionally, 2017 and 2018 films and TV shows outside of the top 100 can apply for
the stamp starting June 15 via the website,
ReFrameProject.org. ReFrame and IMDbPro will celebrate stamped content at major festivals and entertainment events,
including the Women In Film Crystal + Lucy Awards on June 13.

Cathy Schulman, President, Welle Entertainment and ReFrame Co-Founder, said, “Through this collaboration
we are committed to cultivating a more inclusive media landscape that illuminates the cultural and economic benefits of
diversity in storytelling. We’re grateful to IMDbPro for enabling us to utilize their data expertise to better and more
thoroughly highlight industry-leading projects that reflect diversity in the real world. While 2017 saw an uptick in films
directed by women, throughout the past decade, the growth curve of female directors in the top 100 list has been flat,
with women accounting for just 4.3 percent of the total from 2007 to 2016. It is our hope that the Stamp will continue
to expand opportunities for women in all positions, in front of and behind the camera, throughout the screen industries
each year.”

“The ReFrame Ambassadors and Partner companies, together with Women In Film and Sundance Institute, are leaders in
charting a path towards progress on the issues of inclusivity and gender equity in entertainment, and we are proud to collaborate
with ReFrame to provide them with our data and professional resources to award their stamp and support this vision,”
said
Matt Kumin, Head of IMDbPro. “We congratulate this first group of ReFrame Stamp recipients on their commitment
to inclusive storytelling and success in reaching audiences and look forward to continuing to work with ReFrame to celebrate
other productions that meet the criteria.”

GD-IQ provided screen time analysis of gender and racial representation on-screen as one measure for the ReFrame Stamp. The
Geena Davis Inclusion Quotient (GD-IQ) launched in September 2016 by the Geena Davis Institute on Gender in Media in partnership
with the USC Viterbi School of Engineering and Google.

The ReFrame Stamp was designed by brand experience agency Troika who provided services for the launch of ReFrame, which included
positioning, name and logo development, and creative expression.


2017 ReFrame Stamp – Narrative & Animated Feature Recipients



Everything, Everything


/ USA 2017 (Director: Stella Meghie, Screenwriter: J. Mills Goodloe, Producers: Elysa Koplovitz Dutton, Leslie Morganstein,
Distributor: Warner Bros.)



Girls Trip


/ USA 2017 (Director: Malcolm D. Lee, Screenwriters: Kenya Barris, Tracy Oliver, Producers: Malcolm D. Lee, William Packer,
Distributor: Universal Pictures)



Home Again

/ USA 2017 (Director: Hallie Meyers-Shyer, Screenwriter: Hallie Meyers-Shyer, Producers: Nancy Meyers, Erika Olde, Distributor:
Open Road Films)



Kidnap

/ USA 2017 (Director: Luis Prieto, Screenwriter: Knate Lee, Producers: Halle Berry, Gregory Chou, Lorenzo di Bonaventura,
Elaine Goldsmith-Thomas, Joey Tufaro, Distributor: Aviron Pictures)



Lady Bird

/ USA 2017 (Director: Greta Gerwig, Screenwriter: Greta Gerwig, Producers: Eli Bush, Evelyn O’Neill, Scott Rudin, Distributor:
A24)



My Little Pony: The Movie

/ USA 2017 (Director: Jayson Thiessen, Screenwriters: Meghan McCarthy,

Rita Hsiao, Michael Vogel, Producers: Haven Alexander, Stephen Davis, Brian Goldner, Marcia Gwendolyn Jones, Distributor:
Lionsgate)



Pitch Perfect 3

/ USA 2017 (Director: Trish Sie, Screenwriters: Kay Cannon, Mike White, Producers: Elizabeth Banks, Paul Brooks, Max Handelman,
Distributor: Universal Pictures)



Smurfs: The Lost Village

/ USA 2017 (Director: Kelly Asbury, Screenwriters: Stacey Harman, Pamela Ribon, Producers: Mary Ellen Bauder, Jordan Kerner,
Distributor: Columbia Pictures)



Snatched

/ USA 2017 (Director: Jonathan Levine, Screenwriter: Katie Dippold, Producers: Peter Chernin, Paul Feig, Jessie Henderson,
Jenno Topping, Distributor: Twentieth Century Fox)



The Post

/ USA 2017 (Director: Steven Spielberg, Screenwriters: Liz Hannah, Josh Singer,

Producers: Kristie Macosko Krieger, Amy Pascal, Steven Spielberg, Distributor: Twentieth Century Fox)



The Shape of Water

/ USA 2017 (Director: Guillermo del Toro, Screenwriters: Guillermo del Toro

Vanessa Taylor, Producers: J. Miles Dale, Guillermo del Toro, Distributor: Fox Searchlight Pictures)



Wonder Woman


/ USA 2017 (Director: Patty Jenkins, Screenwriter: Allan Heinberg, Producers: Charles Roven, Deborah Snyder, Zach Snyder,
Richard Suckle, Distributor: Warner Bros.)

About ReFrame

ReFrame is a non-profit organization that employs a unique strategy, a peer-to-peer approach, in which ReFrame Ambassadors
(see list below) engage with senior, industry decision-makers at Partner Companies to implement ReFrame programs. The initiative’s
goals are to provide research, support, and a practical framework that can be used by Partner Companies to mitigate bias
during the creative decision-making and hiring process, celebrate successes, and measure progress toward a more gender-representative
industry on all levels. For more information download the
ReFrame Culture Change Handbook or visit
ReFrameProject.org.

ReFrame is made possible by support from Melanie Backer – Backer Charitable Trust; The Harnisch Foundation; IMDbPro; Mercer;
Academy of Motion Picture Arts and Sciences; Zola Mashariki; Women at Sundance Leadership Council: Ruth Ann Harnisch, Katy
Drake Bettner, Barbara Bridges, Abigail Disney, Cristina Ljungberg, Ann Lovell, Susan Bay Nimoy, Patty Quillin, Brenda
Robinson, Kimberly Steward, Lynda Weinman, Jenifer Westphal, and Jacquelyn Zehner; and an anonymous donor.

About IMDbPro

IMDbPro (
http://www.imdbpro.com) is the essential resource for entertainment industry professionals. This membership-based service
includes comprehensive information and tools that are designed to help entertainment industry professionals achieve success
throughout all stages of their career. IMDbPro offers members the following: detailed contact and representation information;
tools to manage and showcase their IMDb profile, including the ability to select their primary images and the credits they
are best “known for”; exclusive STARmeter rankings that are determined by page views on IMDb;
the IMDbPro app for iPhone and more. Additional IMDbPro services include Withoutabox (
http://www.withoutabox.com), the premier submission system for film festivals and filmmakers, and Box Office Mojo (
http://www.boxofficemojo.com), the leading online source of box-office data. IMDbPro is a division of IMDb (
www.imdb.com), the #1 movie website in the world with a combined web and mobile audience of more than 250 million unique
monthly visitors. Follow IMDbPro on Facebook (
https://www.facebook.com/imdbpro/), Instagram (
https://www.instagram.com/imdbpro/) and Twitter (
https://twitter.com/imdbpro).

About IMDb

IMDb is the world’s most popular and authoritative source for movie, TV and celebrity content. The IMDb consumer
site (
www.imdb.com) is the #1 movie website in the world with a combined web and mobile audience of more than 250 million
unique monthly visitors. IMDb offers a searchable database of more than 250 million data items including more than 4 million
movies, TV and entertainment programs and more than 8 million cast and crew members. Consumers rely on the information
IMDb provides — including local movie showtimes, ticketing, trailers, critic and user reviews, personalized recommendations,
photo galleries, entertainment news, quotes, trivia, box-office data, editorial feature sections and a universal Watchlist
– when deciding what to watch and where to watch it. IMDb’s portfolio of leading entertainment apps (
http://www.imdb.com/apps/) includes its popular “Movies & TV” app for iPhone, iPad, Kindle Fire, Android
phones, Android tablets and its mobile-optimized website. To date, there have been more than 150 million downloads of IMDb’s
mobile apps worldwide. IMDb’s X-Ray for Movies & TV Shows (
www.imdb.com/x-ray) is a feature that revolutionizes the viewing experience by bringing the power of IMDb directly
to Kindle Fire HD, Fire TV and Fire TV Stick. IMDb’s Facebook page (
https://www.facebook.com/imdb) and official Twitter account (
https://twitter.com/imdb) are followed by more than 12 million passionate entertainment fans. IMDbPro (
http://www.imdbpro.com) is the essential resource for entertainment industry professionals. This membership-based service
includes comprehensive information and tools that are designed to help entertainment industry professionals achieve success
throughout all stages of their career. IMDbPro offers members the following: detailed contact and representation information;
tools to manage and showcase their IMDb profile, including the ability to select their primary images and the credits they
are best “known for”; exclusive STARmeter rankings that are determined by page views on IMDb;
the IMDbPro app for iPhone and more. Additionally, IMDb owns and operates Withoutabox (
http://www.withoutabox.com), the premier submission service for film festivals and filmmakers, and Box Office Mojo
(
http://www.boxofficemojo.com), the leading online source of box-office data. IMDb.com is operated by IMDb.com, Inc.,
a wholly owned subsidiary of Amazon.com, Inc. (NASDAQ:AMZN) (
http://www.amazon.com). To learn more, go to:
http://www.imdb.com/press.

About Sundance Institute

Founded in 1981 by Robert Redford, Sundance Institute is a nonprofit organization that provides and preserves the space
for artists in film, theatre, and new media to create and thrive. The Institute’s signature Labs, granting, and mentorship
programs, dedicated to developing new work, take place throughout the year in the U.S. and internationally. The Sundance
Film Festival and other public programs connect audiences to artists in igniting new ideas, discovering original voices,
and building a community dedicated to independent storytelling. Sundance Institute has supported such projects as
Mudbound, Get Out, The Big Sick, Strong Island, Blackfish, Top of the Lake, Winter’s Bone, The Wolfpack, Dear White People,
Trapped, Brooklyn, Little Miss Sunshine, 20 Feet From Stardom, Beasts of the Southern Wild
,
Fruitvale Station,
Spring Awakening,
A Gentleman’s Guide to Love and Murder and
Fun Home. Join
Sundance Institute on
Facebook,
Instagram,
Twitter and
YouTube.

About Women In Film, Los Angeles

Women In Film advocates for and advances the careers of women working in the screen industries––to achieve parity and
transform culture. Founded in 1973, Women In Film supports all women working in film, TV, and digital media from emerging
to advanced career. Our distinguished programs include: mentoring, speaker & screening series, production training
program, writing labs, film finishing funds, legal aid and an annual financing intensive. Women In Film advocates for gender
parity through research, education and media campaigns. Women In Film honors the achievements of women in Hollywood through
the legacy series, annual Emmy and Oscar parties and our signature event, the Crystal + Lucy Awards. Membership is open
to all media professionals and more information can be found on our website:
wif.org. Follow
Women In Film on
Facebook,
Instagram,
Twitter, and
YouTube.

ReFrame Ambassadors

Adriana Alberghetti

Partner

WME

Stephanie Allain

Founder

Homegrown Pictures

Victoria Alonso

EVP, Physical Production

Marvel Studios

Len Amato

President

HBO Films

Darla Anderson

Award-winning Producer

Chris Andrews

Motion Picture Agent

CAA

Rowena Arguelles

Motion Picture Agent

CAA

Bonnie Arnold

Producer

Co-President, Feature Animation

Dreamworks Animation

Lorrie Bartlett

Partner

ICM

Glen Basner

CEO

FilmNation Entertainment

Maria Bello

Award-winning Actor, Producer and Author

Andrea Berloff

Award-winning Film and TV Writer

Kristin Burr

President

Burr! Productions

Gabrielle Carteris

President

SAG-AFTRA

Cindy Chupack

Award-winning Writer & TV Producer

Harley Copen

Partner

Co-head, Motion Picture Literary Department

ICM

Maha Dakhil

Agent, Motion Picture Literary Department

CAA

Mike De Luca

President

Michael De Luca Productions

Zanne Devine

Producer

Montana North Media

Cassian Elwes

Producer

Founder

Elevated Entertainment

Erik Feig

President

PICTURESTART

Paul Feig

Award-winning Director/Producer

FeigCo Entertainment

Jane Fleming

Founding Partner/Producer

Court Five

Sid Ganis

Producer/Founder

Out of the Blue Entertainment

Former President of AMPAS

Liz Gateley

Producer

Micah Green

Principal

30WEST

Catherine Hardwicke

Award-winning Director

Nina Jacobson

Producer

Founder, Color Force

Charles King

Founder and CEO

MACRO

Jenji Kohan

Writer/Producer

Tilted Productions

Sue Kroll

President

KrollCo

Franklin Leonard

Founder

The Black List

Linda Lichter

Founding Partner

LGNAF

Debbie Liebling

President

Red Hour Films

Tanya Lopez

EVP, Movies, Limited Series

& Original Movie Acquisitions

Lifetime and LMN

Alix Madigan

Award-winning Producer

Zola Mashariki

Producer

Glen Mazzara

Executive Producer

44 Strong Productions

Hannah Minghella

President of Production

TriStar Pictures

Ryan Murphy

Executive Producer/Director

Ryan Murphy Productions

Bruna Papandrea

Producer

Made Up Stories

Kimberly Peirce

Award-winning Director

Lydia Dean Pilcher

Producer

Founder and CEO, Cine Mosaic

VP of Motion Pictures, PGA

Gigi Pritzker

Founder

Madison Wells Media MWM

Keri Putnam

Executive Director

Sundance Institute

Amy Retzinger

Partner

Verve

Howard Rodman

Writer/Producer

Former President, WGA West

Rena Ronson

Partner & Head

Independent Film Group

UTA

Jennifer Salke

Head of Amazon Studios

Michelle Satter

Director, Feature Film Program

Sundance Institute

Cathy Schulman

President

Welle Entertainment

Board President

Women In Film, LA

Stacy L. Smith, PhD

Founder and Director

Annenberg Inclusion Initiative

University of Southern California Annenberg School for Communication and Journalism

Jill Soloway

Executive Producer & Director

Topple Productions

Mimi Steinbauer

President and CEO

Radiant Films International

Robin Swicord

Award-winning Screenwriter

Betty Thomas

Award-winning Actor & Director

Joana Vicente

Executive Director

Independent Filmmaker Project

Paula Wagner

Founder/Owner

Chestnut Ridge Productions

Janet Yang

Producer

Janet Yang Productions

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Native Film Maker Lab

Why We Celebrate Indigenous Voices

At Sundance Institute’s Indigenous Program, our core values in how we support our artists have been rooted in that foundation and spirit of change.

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