
Shorts Break: The Scariest Corporate Symbol in History
Leading off this week’s Shorts Break is filmmaker Rodney Ascher’s The S From Hell, a documentary-cum-horror film about the scariest corporate symbol in history—the 1964 Screen Gems logo, aka ‘The S From Hell.’ Built around interviews with survivors still traumatized from their childhood exposure to the logo after shows like Bewitched or The Flintstones, the film brings their stories to life with animation, found footage, and dramatic reenactments. Not an exhaustive historical documentary, this is a subjective film whose aim is make the audience feel the same fear and confusion as the children who were first confronted by the vexing, unfolding sights and mournful, dissonant sounds that hid in the cracks between their favorite TV shows.