Inside the Archives: Registering for the Sundance Film Festival When Postage was Required

By Tanya De Angelis

Let’s travel to the days of dial-up internet, NES games, sticker albums, chat rooms, and asking your grandparent or a friend with cable to record movies and music videos on your 2-3 rotating VHS tapes. 

We’re taking it back a few years (or decades?) to when you had to physically mail your Festival registration — cut or torn along the dotted line from the registration packet — to the Sundance Institute offices in Utah to ensure you had the pass or tickets you wanted for the Festival.

If you were on the mailing list, a registration brochure was sent to you with the new branding for the upcoming Festival. The brochures from 1985–2001 show the various shapes and sizes created each year, but they all had the registration form inside, ready to be completed and mailed back.

Ticketing volunteer Andrew Smith during the 1991 Festival. Photo by Sandria Miller

Before regular use of computers, landline phones sat alongside the registration and ticket agents who were managing the physical ticket stock for the Festival. Here you can see some photos of those agents waiting to hear from and see excited festivalgoers, all while reviewing pages of the film guide and schedule grid.

Now selecting what type of package or pass is as easy as clicking this link! Whether you join us in person in Utah or online, no matter how you make your way to the Festival, we’re excited to see you.

Ticketing team during the 1991 Festival. Photo by Sandria Miller

Join the email list to stay in the loop on registration and ticketing, no postage required.

From press kits to posters, films to photos, and scripts to scores, the Sundance Institute Archives & Collection inspires and educates through preservation and access to seminal work of independent artists and the unique history of the organization. By sharing the history of independent storytelling, the Archives & Collection provides an opportunity for discovery and dialogue around creative work and its impact on contemporary culture. Learn more at sundance.org/archives

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