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Category: Festival Blog

The 2022 Sundance Film Festival’s Visual Identity Takes Cues from the Convergence of Light and Life

Like planets orbiting a star, moths drawn to a flame, or film lovers gravitating to a screen, life gathers around light. The 2022 Sundance Film Festival takes inspiration from our solar system’s biggest, most radiant source of light and life: the sun. We’re graphically representing our closest star as a point of, and inspiration for, convergence. Our Festival will shine the brightest of lights on independent artists and their powerful, culture-shifting work.

“As we complete one orbit around the brightest star and prepare to begin another,” reflects Festival director Tabitha Jackson, “let’s ask ourselves: What will be illuminated this coming year? What new possibilities will be revealed? How will this convergence change the nature of our trajectory in ways that we have not yet imagined?”

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JOIN THE CONVERSATION: FIND US ON ALL YOUR FAVORITE SOCIAL CHANNELS

The Sundance Film Festival happens once a year, but year-round, our artists and audiences join us online to dive into rich conversations about independent film, episodic works, and emerging media forms. In the lead-up to the 2022 Sundance Film Festival, our social media team wanted to offer up a look at how and where you can find the Fest (and the nonprofit Sundance Institute) on your favorite platforms, from Twitter and Instagram to Letterboxd and Clubhouse. Below, learn more about what you can expect to find on each channel as Festival season approaches, and keep an eye on this post — it’s where we’ll be keeping you updated on social takeovers, fun contests, and so much more.

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