Jonathan Sehring, President of Sundance Selects and IFC Entertainment
Tuesday, July 26th, 2011
We are thrilled and genuinely excited that SundanceNOW is a partner in the Sundance Institute’s Artist Services initiative. As part of a vertically integrated distribution company our goal through SundanceNOW, Sundance Selects and the Sundance Channel has been to provide filmmakers with the ability to connect with audiences wherever they may be. Unfortunately there are a limited number of films any distribution company can successfully release to the world. The Artist Services initiative provides a brilliant solution for Sundance Institute artists to release their own movies through various online distribution platforms under the prestigious Sundance Film Festival label. I applaud Keri Putnam and the entire Sundance Institute for undertaking this initiative and providing yet another opportunity for artists voices to be heard.