To many of us at Sundance Institute, the Super Bowl is less about the observance of America’s most grandiose sporting event and more about a well-deserved respite from the 10 frenetic days of the Festival. That said, throw a few Sundance alumni into the mix and watch our ears perk up. This year saw some unlikely pop cultural confluence between Sundance Institute and the Super Bowl, specifically in the form of seven advertisements from six Sundance alumni directors. Check out their Super Bowl spots below.
Todd Phillips (Frat House, Old School, The Hangover)
Taika Waititi (Eagle vs. Shark, Boy)
David Gordon Green (All the Real Girls, Snow Angels, Pineapple Express)
Jake Scott (Welcome to the Rileys)
Miguel Arteta (Cedar Rapids, Youth in Revolt)
Chris Smith (American Movie, Home Movie)