Sundance Institute Announces 2010 Sundance Film Festival Sponsors

Park City, UT—Sundance Institute announced today the preliminary list of official sponsors of the 2010 Sundance Film Festival. Led by Presenting Sponsors Entertainment Weekly, HP, Honda and Sundance Channel, these forward-thinking corporations reflect a commitment to sustaining the vitality of independent film, filmmakers and audiences. The 2010 Sundance Film Festival runs from January 21-31 in Park City, Salt Lake City, Ogden and Sundance, Utah.

The 2010 Sundance Film Festival sponsors to date include: Presenting Sponsors—Entertainment Weekly, HP, Honda and Sundance Channel; Leadership Sponsors—American Express, DIRECTV, G-Technology by Hitachi, Microsoft Corporation, Southwest Airlines; Sustaining Sponsors— Blockbuster Inc., FilterForGood®, a partnership between Brita® and Nalgene®, L’Oréal Paris, Sony Electronics Inc., Stella Artois®, Timberland and Utah Film Commission. Their support will defray costs associated with the 10-day Festival and the nonprofit Sundance Institute's year-round programs for independent film and theatre artists. In return, sponsorship of the preeminent Festival provides these organizations with global exposure, a platform for brand impressions and unique access to Festival attendees: The 2009 Sundance Film Festival, attended by over 40,000 visitors, generated an overall economic impact of a record $92.1 million for the State of Utah and generated over $18 million in media exposure.*

"We are grateful to see our returning sponsors -- despite the economy -- renew their commitment and we are elated to welcome new partners into our family,” said John Cooper, Director of the Sundance Film Festival. “As with all nonprofit arts organizations, Sundance Institute has a crucial need for corporate partners. Their contribution is, quite simply, immeasurable."

The Sundance Film Festival operates with the support of corporate sponsors as well as that of private foundations, nonprofit associations and guilds, government agencies, and individual donors. Behind the scenes, Festival sponsorship dollars make possible many of the services provided to filmmakers during the Festival. These contributions also support the Festival and Institute’s infrastructure, including but not limited to marketing, volunteer services, transportation, and communications.

The Sundance Film Festival is the premier showcase for U.S. and international independent film, held each January in and around Park City, Utah. Presenting dramatic and documentary feature-length films from emerging and established artists, innovative short films, filmmaker forums and panels, live music performances from solo acts to film composer events, cutting-edge media installations, and engaging community and student programs, the Festival brings together original storytellers. Supported by the non-profit Sundance Institute, the Festival has introduced global audiences to some of the most ground-breaking films of the past two decades, including sex, lies, and videotape, Maria Full of Grace, Hedwig and the Angry Inch, An Inconvenient Truth, Trouble the Water, and Central Station.

Founded by Robert Redford in 1981, Sundance Institute is a not-for-profit organization that fosters the development of original storytelling in film and theatre. Internationally recognized for its artistic development programs for directors, screenwriters, producers, film composers, playwrights and theatre artists, Sundance Institute has nurtured such projects as Angels in America, Spring Awakening, Boys Don't Cry and Born into Brothels.

* Study conducted by the University of Utah’s Bureau of Economic and Business Research at the David Eccles School of Business (BEBR).

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