ReFrame and IMDbPro Announce New Collaboration to Recognize Standout Gender-balanced Film and TV Projects

The ReFrame Stamp is being Awarded to 12 Films from 2017 including Everything, Everything; Girls Trip; Lady Bird; The Post; and Wonder Woman

Los Angeles, CA ReFrame™, a coalition of industry professionals and partner companies founded by Women In Film and Sundance Institute whose mission is to increase the number of women of all backgrounds working in film, TV and media, and IMDbPro ( http://www.imdbpro.com/), the leading information resource for the entertainment industry, today announced a new collaboration that leverages the authoritative data and professional resources of IMDbPro to recognize standout, gender-balanced film and TV projects. ReFrame is using IMDbPro data to determine recipients of a new ReFrame Stamp, and IMDbPro is providing digital promotion of ReFrame activities ( imdb.com/reframe). Also announced today was the first class of ReFrame Stamp feature film recipients based on an extensive analysis of IMDbPro data on the top 100 domestic-grossing films of 2017. The recipients include Warner Bros.’ Everything, Everything, Universal’s Girls Trip, A24’s Lady Bird, Twentieth Century Fox’s The Post and Warner Bros.’ Wonder Woman.

The ReFrame Stamp serves as a mark of distinction for projects that have demonstrated success in gender-balanced film and TV productions based on criteria developed by ReFrame in consultation with ReFrame Ambassadors (complete list below), producers and other industry experts. Stamps are awarded to narrative features and television programs that hire female-identifying people in four out of eight critical areas of their production, including: writer, director, producer, lead, co-lead, speaking parts, department heads and crew. Additional points are awarded to content that has women of color in key positions. The criteria (available at ReFrameProject.org) is iterative and will change over time as the industry evolves. Later this year, ReFrame will announce TV show stamp recipients from 2017. Additionally, 2017 and 2018 films and TV shows outside of the top 100 can apply for the stamp starting June 15 via the website, ReFrameProject.org. ReFrame and IMDbPro will celebrate stamped content at major festivals and entertainment events, including the Women In Film Crystal + Lucy Awards on June 13.

Cathy Schulman, President, Welle Entertainment and ReFrame Co-Founder, said, “Through this collaboration we are committed to cultivating a more inclusive media landscape that illuminates the cultural and economic benefits of diversity in storytelling. We're grateful to IMDbPro for enabling us to utilize their data expertise to better and more thoroughly highlight industry-leading projects that reflect diversity in the real world. While 2017 saw an uptick in films directed by women, throughout the past decade, the growth curve of female directors in the top 100 list has been flat, with women accounting for just 4.3 percent of the total from 2007 to 2016. It is our hope that the Stamp will continue to expand opportunities for women in all positions, in front of and behind the camera, throughout the screen industries each year.”

“The ReFrame Ambassadors and Partner companies, together with Women In Film and Sundance Institute, are leaders in charting a path towards progress on the issues of inclusivity and gender equity in entertainment, and we are proud to collaborate with ReFrame to provide them with our data and professional resources to award their stamp and support this vision,” said Matt Kumin, Head of IMDbPro. “We congratulate this first group of ReFrame Stamp recipients on their commitment to inclusive storytelling and success in reaching audiences and look forward to continuing to work with ReFrame to celebrate other productions that meet the criteria.”

GD-IQ provided screen time analysis of gender and racial representation on-screen as one measure for the ReFrame Stamp. The Geena Davis Inclusion Quotient (GD-IQ) launched in September 2016 by the Geena Davis Institute on Gender in Media in partnership with the USC Viterbi School of Engineering and Google.

The ReFrame Stamp was designed by brand experience agency Troika who provided services for the launch of ReFrame, which included positioning, name and logo development, and creative expression.

2017 ReFrame Stamp – Narrative & Animated Feature Recipients

Everything, Everything / USA 2017 (Director: Stella Meghie, Screenwriter: J. Mills Goodloe, Producers: Elysa Koplovitz Dutton, Leslie Morganstein, Distributor: Warner Bros.)
Girls Trip / USA 2017 (Director: Malcolm D. Lee, Screenwriters: Kenya Barris, Tracy Oliver, Producers: Malcolm D. Lee, William Packer, Distributor: Universal Pictures)
Home Again / USA 2017 (Director: Hallie Meyers-Shyer, Screenwriter: Hallie Meyers-Shyer, Producers: Nancy Meyers, Erika Olde, Distributor: Open Road Films)
Kidnap / USA 2017 (Director: Luis Prieto, Screenwriter: Knate Lee, Producers: Halle Berry, Gregory Chou, Lorenzo di Bonaventura, Elaine Goldsmith-Thomas, Joey Tufaro, Distributor: Aviron Pictures)
Lady Bird / USA 2017 (Director: Greta Gerwig, Screenwriter: Greta Gerwig, Producers: Eli Bush, Evelyn O'Neill, Scott Rudin, Distributor: A24)
My Little Pony: The Movie / USA 2017 (Director: Jayson Thiessen, Screenwriters: Meghan McCarthy,
Rita Hsiao, Michael Vogel, Producers: Haven Alexander, Stephen Davis, Brian Goldner, Marcia Gwendolyn Jones, Distributor: Lionsgate)
Pitch Perfect 3 / USA 2017 (Director: Trish Sie, Screenwriters: Kay Cannon, Mike White, Producers: Elizabeth Banks, Paul Brooks, Max Handelman, Distributor: Universal Pictures)
Smurfs: The Lost Village / USA 2017 (Director: Kelly Asbury, Screenwriters: Stacey Harman, Pamela Ribon, Producers: Mary Ellen Bauder, Jordan Kerner, Distributor: Columbia Pictures)
Snatched / USA 2017 (Director: Jonathan Levine, Screenwriter: Katie Dippold, Producers: Peter Chernin, Paul Feig, Jessie Henderson, Jenno Topping, Distributor: Twentieth Century Fox)
The Post / USA 2017 (Director: Steven Spielberg, Screenwriters: Liz Hannah, Josh Singer,
Producers: Kristie Macosko Krieger, Amy Pascal, Steven Spielberg, Distributor: Twentieth Century Fox)
The Shape of Water / USA 2017 (Director: Guillermo del Toro, Screenwriters: Guillermo del Toro
Vanessa Taylor, Producers: J. Miles Dale, Guillermo del Toro, Distributor: Fox Searchlight Pictures)
Wonder Woman / USA 2017 (Director: Patty Jenkins, Screenwriter: Allan Heinberg, Producers: Charles Roven, Deborah Snyder, Zach Snyder, Richard Suckle, Distributor: Warner Bros.)

About ReFrame
ReFrame is a non-profit organization that employs a unique strategy, a peer-to-peer approach, in which ReFrame Ambassadors (see list below) engage with senior, industry decision-makers at Partner Companies to implement ReFrame programs. The initiative’s goals are to provide research, support, and a practical framework that can be used by Partner Companies to mitigate bias during the creative decision-making and hiring process, celebrate successes, and measure progress toward a more gender-representative industry on all levels. For more information download the ReFrame Culture Change Handbook or visit ReFrameProject.org.

ReFrame is made possible by support from Melanie Backer – Backer Charitable Trust; The Harnisch Foundation; IMDbPro; Mercer; Academy of Motion Picture Arts and Sciences; Zola Mashariki; Women at Sundance Leadership Council: Ruth Ann Harnisch, Katy Drake Bettner, Barbara Bridges, Abigail Disney, Cristina Ljungberg, Ann Lovell, Susan Bay Nimoy, Patty Quillin, Brenda Robinson, Kimberly Steward, Lynda Weinman, Jenifer Westphal, and Jacquelyn Zehner; and an anonymous donor.

About IMDbPro
IMDbPro ( http://www.imdbpro.com) is the essential resource for entertainment industry professionals. This membership-based service includes comprehensive information and tools that are designed to help entertainment industry professionals achieve success throughout all stages of their career. IMDbPro offers members the following: detailed contact and representation information; tools to manage and showcase their IMDb profile, including the ability to select their primary images and the credits they are best “known for”; exclusive STARmeter rankings that are determined by page views on IMDb; the IMDbPro app for iPhone and more. Additional IMDbPro services include Withoutabox ( http://www.withoutabox.com), the premier submission system for film festivals and filmmakers, and Box Office Mojo ( http://www.boxofficemojo.com), the leading online source of box-office data. IMDbPro is a division of IMDb ( www.imdb.com), the #1 movie website in the world with a combined web and mobile audience of more than 250 million unique monthly visitors. Follow IMDbPro on Facebook ( https://www.facebook.com/imdbpro/), Instagram ( https://www.instagram.com/imdbpro/) and Twitter ( https://twitter.com/imdbpro).

About IMDb
IMDb is the world’s most popular and authoritative source for movie, TV and celebrity content. The IMDb consumer site ( www.imdb.com) is the #1 movie website in the world with a combined web and mobile audience of more than 250 million unique monthly visitors. IMDb offers a searchable database of more than 250 million data items including more than 4 million movies, TV and entertainment programs and more than 8 million cast and crew members. Consumers rely on the information IMDb provides -- including local movie showtimes, ticketing, trailers, critic and user reviews, personalized recommendations, photo galleries, entertainment news, quotes, trivia, box-office data, editorial feature sections and a universal Watchlist – when deciding what to watch and where to watch it. IMDb’s portfolio of leading entertainment apps ( http://www.imdb.com/apps/) includes its popular “Movies & TV” app for iPhone, iPad, Kindle Fire, Android phones, Android tablets and its mobile-optimized website. To date, there have been more than 150 million downloads of IMDb’s mobile apps worldwide. IMDb's X-Ray for Movies & TV Shows ( www.imdb.com/x-ray) is a feature that revolutionizes the viewing experience by bringing the power of IMDb directly to Kindle Fire HD, Fire TV and Fire TV Stick. IMDb’s Facebook page ( https://www.facebook.com/imdb) and official Twitter account ( https://twitter.com/imdb) are followed by more than 12 million passionate entertainment fans. IMDbPro ( http://www.imdbpro.com) is the essential resource for entertainment industry professionals. This membership-based service includes comprehensive information and tools that are designed to help entertainment industry professionals achieve success throughout all stages of their career. IMDbPro offers members the following: detailed contact and representation information; tools to manage and showcase their IMDb profile, including the ability to select their primary images and the credits they are best “known for”; exclusive STARmeter rankings that are determined by page views on IMDb; the IMDbPro app for iPhone and more. Additionally, IMDb owns and operates Withoutabox ( http://www.withoutabox.com), the premier submission service for film festivals and filmmakers, and Box Office Mojo ( http://www.boxofficemojo.com), the leading online source of box-office data. IMDb.com is operated by IMDb.com, Inc., a wholly owned subsidiary of Amazon.com, Inc. (NASDAQ:AMZN) ( http://www.amazon.com). To learn more, go to: http://www.imdb.com/press.

About Sundance Institute
Founded in 1981 by Robert Redford, Sundance Institute is a nonprofit organization that provides and preserves the space for artists in film, theatre, and new media to create and thrive. The Institute's signature Labs, granting, and mentorship programs, dedicated to developing new work, take place throughout the year in the U.S. and internationally. The Sundance Film Festival and other public programs connect audiences to artists in igniting new ideas, discovering original voices, and building a community dedicated to independent storytelling. Sundance Institute has supported such projects as Mudbound, Get Out, The Big Sick, Strong Island, Blackfish, Top of the Lake, Winter's Bone, The Wolfpack, Dear White People, Trapped, Brooklyn, Little Miss Sunshine, 20 Feet From Stardom, Beasts of the Southern Wild, Fruitvale Station, Spring Awakening, A Gentleman’s Guide to Love and Murder and Fun Home. Join Sundance Institute on Facebook, Instagram, Twitter and YouTube.

About Women In Film, Los Angeles
Women In Film advocates for and advances the careers of women working in the screen industries––to achieve parity and transform culture. Founded in 1973, Women In Film supports all women working in film, TV, and digital media from emerging to advanced career. Our distinguished programs include: mentoring, speaker & screening series, production training program, writing labs, film finishing funds, legal aid and an annual financing intensive. Women In Film advocates for gender parity through research, education and media campaigns. Women In Film honors the achievements of women in Hollywood through the legacy series, annual Emmy and Oscar parties and our signature event, the Crystal + Lucy Awards. Membership is open to all media professionals and more information can be found on our website: wif.org. Follow Women In Film on Facebook, Instagram, Twitter, and YouTube.

ReFrame Ambassadors

Adriana Alberghetti
Partner
WME

Stephanie Allain
Founder
Homegrown Pictures

Victoria Alonso
EVP, Physical Production
Marvel Studios

Len Amato
President
HBO Films

Darla Anderson
Award-winning Producer

Chris Andrews
Motion Picture Agent
CAA

Rowena Arguelles
Motion Picture Agent
CAA

Bonnie Arnold
Producer
Co-President, Feature Animation
Dreamworks Animation

Lorrie Bartlett
Partner
ICM

Glen Basner
CEO
FilmNation Entertainment

Maria Bello
Award-winning Actor, Producer and Author

Andrea Berloff
Award-winning Film and TV Writer

Kristin Burr
President
Burr! Productions

Gabrielle Carteris
President
SAG-AFTRA

Cindy Chupack
Award-winning Writer & TV Producer

Harley Copen
Partner
Co-head, Motion Picture Literary Department
ICM

Maha Dakhil
Agent, Motion Picture Literary Department
CAA

Mike De Luca
President
Michael De Luca Productions

Zanne Devine
Producer
Montana North Media

Cassian Elwes
Producer
Founder
Elevated Entertainment

Erik Feig
President
PICTURESTART

Paul Feig
Award-winning Director/Producer
FeigCo Entertainment

Jane Fleming
Founding Partner/Producer
Court Five

Sid Ganis
Producer/Founder
Out of the Blue Entertainment
Former President of AMPAS

Liz Gateley
Producer

Micah Green
Principal
30WEST

Catherine Hardwicke
Award-winning Director

Nina Jacobson
Producer
Founder, Color Force

Charles King
Founder and CEO
MACRO

Jenji Kohan
Writer/Producer
Tilted Productions

Sue Kroll
President
KrollCo

Franklin Leonard
Founder
The Black List

Linda Lichter
Founding Partner
LGNAF

Debbie Liebling
President
Red Hour Films

Tanya Lopez
EVP, Movies, Limited Series
& Original Movie Acquisitions
Lifetime and LMN

Alix Madigan
Award-winning Producer

Zola Mashariki
Producer

Glen Mazzara
Executive Producer
44 Strong Productions

Hannah Minghella
President of Production
TriStar Pictures

Ryan Murphy
Executive Producer/Director
Ryan Murphy Productions

Bruna Papandrea
Producer
Made Up Stories

Kimberly Peirce
Award-winning Director

Lydia Dean Pilcher
Producer
Founder and CEO, Cine Mosaic
VP of Motion Pictures, PGA

Gigi Pritzker
Founder
Madison Wells Media MWM

Keri Putnam
Executive Director
Sundance Institute

Amy Retzinger
Partner
Verve

Howard Rodman
Writer/Producer
Former President, WGA West

Rena Ronson
Partner & Head
Independent Film Group
UTA

Jennifer Salke
Head of Amazon Studios

Michelle Satter
Director, Feature Film Program
Sundance Institute

Cathy Schulman
President
Welle Entertainment
Board President
Women In Film, LA

Stacy L. Smith, PhD
Founder and Director
Annenberg Inclusion Initiative
University of Southern California Annenberg School for Communication and Journalism

Jill Soloway
Executive Producer & Director
Topple Productions

Mimi Steinbauer
President and CEO
Radiant Films International

Robin Swicord
Award-winning Screenwriter

Betty Thomas
Award-winning Actor & Director

Joana Vicente
Executive Director
Independent Filmmaker Project

Paula Wagner
Founder/Owner
Chestnut Ridge Productions

Janet Yang
Producer
Janet Yang Productions

Lead photo: