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Sundance Institute Announces Lite-Brite Festival Sidebar

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Sundance Institute is proud to announce the addition of a new programming wing to the 2014 Sundance Film Festival titled “Lite-Brite: Looking Back or Maybe Looking Forward.”

This new programming initiative headed by Sundance Institute staffer Laurent Dahan was called nothing short of revolutionary by Festival Director of Programming @TrevorGroth: “When Laurent approached me about the idea of a standalone Lite-Brite sidebar to the Festival, my immediate reaction was ‘Do you work here?’ When he responded ‘Trevor! Yes!’ I knew he was telling the truth and could be trusted.”

“The moving image is dead,” said Dahan when pushed about the genesis of his interest in the Lite-Brite Creative System, trademarked by Hasbro in 1967 – “I know lots of people that ask constantly, what about the single glowing image? When is the Festival going to address that?” he added with exasperation.

“I think audiences are ready to rediscover the static image,” added Sundance Film Festival Director John Cooper. “I know when my girls bring something home for the fridge, I pay attention. (pause) I think the Lite-Brite Sidebar is an amazing extension of that idea.”

Sundance Institute Executive Director @KPutnam added via DM that “Audiences have been begging for this and now we have an answer.” The Lite-Brite Sidebar will be guest-curated by Sundance staffer Mike Plante and promises to display the very best in Lite-Brite images now and in the future. For more information, please consult your calendar or your local Lite-Brite Association for details. This message is NOT approved by Sundance Institute, its affiliates, Hasbro, the registered trademark-holders of “Lite-Brite” or anyone else now and ad infinitum.

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Comedy