About

YEAR 2014

SECTION Doc Premieres

COUNTRY U.S.A.

RUN TIME 82 min

With funky, fat-laced Adidas, Kangol hats, and Cazal shades, a totally original look was born—Fresh—and it came from the black and brown side of town where another cultural force was revving up in the streets to take the world by storm. Hip-hop, and its aspirational relationship to fashion, would become such a force on the market that Tommy Hilfiger, in an effort to associate their brand with the cultural swell, would drive through the streets and hand out free clothing to kids on the corner.

Fresh Dressed is a fascinating, fun-to-watch chronicle of hip-hop, urban fashion, and the hustle that brought oversized pants and graffiti-drenched jackets from Orchard Street to high fashion's catwalks and Middle America shopping malls. Reaching deep to Southern plantation culture, the black church, and Little Richard, director Sacha Jenkins' music-drenched history draws from a rich mix of archival materials and in-depth interviews with rappers, designers, and other industry insiders, such as Pharrell Williams, Damon Dash, Karl Kani, Kanye West, Nas Jones, and Andre Leon Talley. The result is a passionate telling of how the reach for freedom of expression and a better life by a culture that refused to be squashed, would, through sheer originality and swagger, take over the mainstream. —S.F.


EMAIL Peter@massappeal.com

COMPANY Mass Appeal

Credits

Producer
Animation
Editor
Executive Producer
Director
Cinematographer
Associate Producer

Artist Bio

Sacha Jenkins is a renowned filmmaker, television producer, writer, musician, and artist. A native New Yorker, Jenkins came of age in concert with the rise of hip-hop and has been a chronicler of hip-hop culture ever since. In addition to winning a fellowship from Columbia University, Jenkins has produced numerous magazines (ego trip, Mass Appeal), books (Eminem's biography The Way I Am), television programs (VH1's Ego Trip's The (White) Rapper Show), and was the music editor at Vibe. He is currently a partner at Mass Appeal, a global content and media company based in New York City.