What is the relationship between the individual and the crowd? This elegantly crafted VR experience places you inside an open-world environment to explore the primal feeling of maintaining your individual identity whilst being part of a crowd. Showing over five thousand intelligent human behaviors, this powerful VR experience is made possible by advanced graphics technology.

Located at New Frontier at The Ray

YEAR 2018

CATEGORY VR Experience

COUNTRY United Kingdom

RUN TIME 15 min

COMPANY Universal Everything

WEBSITE https://universaleverything.com

EMAIL matt@universaleverything.com

PHONE +00447813063833


Lead Artist
Key Collaborators
Sound Design
In Partnership With
In Collaboration With

Artist Bio

Matt Pyke

Matt Pyke is a UK-based media artist and designer. He is the founder of the digital art/design studio Universal Everything. His work explores the tension between abstract and figurative form and the synesthesia of sound and image. It has been exhibited at Media Space (London), MoMA (New York), V&A Museum (London), Central Academy of Fine Arts (Beijing), Garage Centre for Contemporary Culture (Moscow), La Gaîté Lyrique (Paris), and ART HK (Hong Kong).