Arthur Ashe made history by becoming the first African American to win the U.S. Open Tennis Championship. He devoted the rest of his life to fighting injustice and raising awareness of the black experience in America.

Ashe ’68 weaves together re-creations, period archival footage, and evocative sand animation to showcase Ashe’s internal pressures. Viewers can join Ashe and feel what he felt at the pre-match press conference where reporters obsessed over his race.

Screens with VR Cinema Program 3

YEAR 2018

CATEGORY VR Experience


RUN TIME 8 min

SUBTITLES Yes with English subtitles

EMAIL chelsea@crsvrlab.com

PHONE (262) 344-6202


Lead Artists
Key Collaborators
Executive Producers
Original Music
Sound Design
Visual Effects Producer
Director Of Photography
Live Action Director
Archival Producer

Artist Bio

Brad Lichtenstein

Brad Lichtenstein is CEO of Custom Reality Services. He is an Emmy- and Peabody Award–nominated documentary filmmaker and winner of two Alfred I. duPont–Columbia University Awards. His first VR film, Across the Line, premiered at the Sundance Film Festival in 2016.

Beth Hubbard

Beth Hubbard is a film, television, and theatre producer with Oak Street Pictures. Previously, Hubbard produced Martin Lawrence Live: Runteldat, Woo, and recently The Rape of Recy Taylor.

Rex Miller

Rex Miller is a photojournalist who became a cinematographer/director/producer. He has been part of several Peabody Award– and Emmy-winning projects that appeared on HBO and PBS.

Jeff Fitzsimmons

Jeff Fitzsimmons is a filmmaker, technologist, and entrepreneur. His career ranges from pioneering music videos, developing next-generation voice technology, and live-action storytelling in virtual reality.