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About
Experience the viscerality of a psychologically taxing children’s fable merging with the physicality of our world, as you come home cold and tired, just in time for a bedtime story. In this interactive augmented reality narrative the characters you see through the Magic Leap headset are just hollow meshes, but maybe so are you.
Located at New Frontier at The Ray
YEAR 2019
CATEGORY VR Experience
COUNTRY U.S.A./Pakistan
RUN TIME 10 min
COMPANY 1RIC
WEBSITE https://www.1ric.com/
EMAIL m@1RIC.com
PHONE (802) 430-1058
Credits
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Artist Bio
Asad J. MalikAsad J. Malik is the founder of 1RIC, an augmented reality studio focused on narrative storytelling. His work is rooted in what he calls “cultural augmentation”—a displacement of holograms that allows viewers to access what their environment would regard as contentious. His project Terminal 3 earned critical acclaim after premiering at the Tribeca Film Festival. He is a Sundance Institute New Frontier Story Lab fellow and was named by Adweek one of 2018's “young influentials.”