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A Jester's Tale


Experience the viscerality of a psychologically taxing children’s fable merging with the physicality of our world, as you come home cold and tired, just in time for a bedtime story. In this interactive augmented reality narrative the characters you see through the Magic Leap headset are just hollow meshes, but maybe so are you.

Located at New Frontier at The Ray

YEAR 2019

CATEGORY VR Experience

COUNTRY U.S.A./Pakistan

RUN TIME 10 min


WEBSITE https://www.1ric.com/

EMAIL m@1RIC.com

PHONE (802) 430-1058


Lead Artist
Key Collaborators
Executive Producers
3 D Animators
Sound Design
Costume Designer
Vfx Producer
Stage Director

Artist Bio

Asad J. Malik

Asad J. Malik is the founder of 1RIC, an augmented reality studio focused on narrative storytelling. His work is rooted in what he calls “cultural augmentation”—a displacement of holograms that allows viewers to access what their environment would regard as contentious. His project Terminal 3 earned critical acclaim after premiering at the Tribeca Film Festival. He is a Sundance Institute New Frontier Story Lab fellow and was named by Adweek one of 2018's “young influentials.”