Save the Date
#ArtistServices NYC Workshop
Sundance Institute and IFP’s Independent Film Week invite you to enjoy exclusive access to the second annual #ArtistServices NYC Workshop (First-Come, First-Served). Join these unique conversations with industry experts as they discuss the latest technology, tools, and tactics in Creative Financing, Digital Distribution, Guerilla Marketing and Independent Theatrical Distribution. The Workshop will take place in the Lincoln Center’s Bruno Walter Auditorium.
Thursday, September 18, 2014 10 a.m.-5 p.m. EST
Looking forward to meeting you,
Joseph Beyer, Chris Horton, and Missy Laney
Opening Salvo for Creativos
10:00 a.m. to 10:30 a.m. EST
Since 1981, Sundance Institute has supported more than 6,000 artists who have brought original stories and authentic voices to the screen and stage. IFP has been the premiere advocacy organization for independent filmmakers since 1979, championing the future of storytelling in the digital age by fostering a vibrant and sustainable independent filmmaking community. Both organizations share a primary commitment to support the development of independent film and to expose it to audiences – in any way possible. Executive Directors Keri Putnam of Sundance Institute and Joana Vicente of IFP have been at the forefront of this movement and will kick off the workshop with their observations on the state of creative distribution and the challenges our industry still faces.
- Keri Putnam is the Executive Director of the non-profit Sundance Institute whose mission is to discover and develop independent artists and introduce audiences to their new work. Since joining the Sundance Institute in 2010, Putnam has advanced the Institute’s international work, expanded its involvement in arts advocacy, and launched new programs bringing technology and film together to enable wider distribution and explore new forms of storytelling. Before joining Sundance Institute, Putnam served as President of Production for Miramax Films, the Walt Disney Company's specialty film division, where she was responsible for production, acquisitions, co-production and development. Prior to joining Miramax, Putnam was Executive Vice President, HBO Films, responsible for the development and production of films for both the cable network and for theatrical release. A graduate of Harvard, Putnam studied theatre and began her career working for Williamstown Theater Festival, McCarter Theater, Arena Stage, the ART, and others. She lives in Los Angeles with her husband and two children.
- Joana Vicente has been the Executive Director of the IFP since December 2009. Prior to this, she and her partner Jason Kliot produced/executive produced over forty films by such acclaimed directors as Jim Jarmusch, Miguel Arteta, Brian De Palma, Hal Hartley, Steven Soderbergh, Nicole Holofcener, and Todd Solondz. She has co-founded three separate and unique film production entities over the course of her career. Among the many films that Vicente and Kliot have produced are Tony Bui's Sundance Grand Jury Prize and Audience Award-winner Three Seasons, Jim Jarmusch's cult classic Coffee and Cigarettes, Niels Mueller's The Assassination of Richard Nixon, Todd Solondz's Sundance Grand Jury Prize-winning Welcome to the Dollhouse, Brian De Palma's controversial Redacted and Alex Gibney's Academy Award® nominated Enron: The Smartest Guys in the Room. Vicente's films have garnered numerous accolades and awards, including twenty-three Independent Spirit Award nominations and four wins. In 2007, she was the recipient of the Made in NY Award for individuals who have made outstanding contributions to New York City's entertainment industry. Vicente graduated from the Masters program at The Catholic University of Portugal with a degree in Philosophy and began her career as the press attaché for the Portuguese delegate-and former Prime Minister of Portugal-at the European Parliament. She later became a radio news producer for the United Nations before turning her attention to film.
How To Win Fans and Influence People
10:30 a.m. to 11:15 a.m. EST
Plain and simple, this panel gives you direct access to the Film Team at Kickstarter plus tips from a Sundance artist who has leveraged crowdfunding to finance their work. Bring your Qs and we’ll host the A’s.
- Danny Yourd is the producer of Blood Brother, which won over 15 awards including the Audience and Grand Jury Award at Sundance 2013. He received the usage of the p.g.a. mark by the Producers Guild of America for his work on Blood Brother and is currently producing a second feature called Gennadiy.
Direct to Fans: The Art of the Bundle
11:15 a.m. to 12:00 p.m. EST
BitTorrent has over 170,000,000 users worldwide. 10-15% of those users will travel from a BitTorrent Content Bundle and go on to visit the fan or store site for a film. Drafthouse Films' Oscar-Nominated Documentary "The Act of Killing" and Lucy Walker’s “The Crash Reel” created chatter when they used BitTorrent Bundles to circument the Phillipine censorship and deliver the film for free across the Internet. 3.5 million visits sent 45,000 visits to the iTunes Movies Store where the film was available to buy or rent. Let's talk about that. And Artists’ Rights. And Economics. And Piracy.
- Straith Schreder joined BitTorrent in 2012 to develop the organization’s publishing platform: working with artists, filmmakers, and fans to design a new storytelling format built for the Internet. BitTorrent Bundle, launched in 2013, is an immersive experience that emphasizes the connection between viewers and creators, a toolkit that allows for sustainable direct-to-fan engagement and distribution, and a social object that increases in value each time it’s shared. Recent Bundle projects include Moby’s community songbook, downloaded over 8 million times, the world’s first 3D printed music video, created by Cut/Copy, and digital object as global testimony, in partnership with the Oscar-nominated filmmakers of The Act of Killing.
- Director, David Charles is a Sundance Fellow filmmaker, writer, and graphic novelist, and has created interactive and non-traditional storytelling experiences for brands and properties worldwide. In 2011, Charles became Gary Baseman’s creative partner. They are currently in development on their first live action feature film Mythical Creatures and have recently released a short animation commissioned by the Museum of Contemporary Art in Los Angeles, amongst other projects. David lost his mother at a young age and believes that we can keep the spirits of our lost loved ones alive through our positive actions in the world.
quid pro quo distro (or how creative partnerships might save you)
12:00 p.m. to 1:00 p.m. EST
The Moving Image is the professional language of the 21st century, so it’s no wonder that brands, corporations and sponsors are hitching their wagons to star storytellers in every way. From commissioning content and financing productions to underwriting and presenting new distribution options, the success of getting your work seen may easily rest on creative partners you’ve never even imagined. We’ll try to prepare you to seek them out or recognize them when they appear.
- Marc Schiller, Founder and CEO of BOND Strategy and Influence, is an accomplished executive with a wealth of industry and entrepreneurial knowledge in brand strategy, marketing, and public relations. For fifteen years, BOND has re-written the book on how entertainment companies and brands should approach marketing in the digital age. Marc leads our company to blend the smarts of a strategic consulting firm with the influence of a creative marketing agency to transform our clients’ businesses.Marc has been profiled in Advertising Age, BusinessWeek, The New York Times, The Wall Street Journal, Billboard, Forbes, and many others. Marc is also a frequent featured speaker at esteemed universities including Yale Graduate School of Management and Kellogg Graduate School of Management as well as at numerous conferences held around the world.Marc lives in New York with his wife, Sara, and their daughter, Samantha. He currently Chairs the board of Eyebeam, a New York based think tank for the convergence of art and technology.
- Brian Newman is the founder of Sub-Genre, a consulting company focusing on developing and implementing new business models for film and new media. Current clients include: Patagonia, building an international distribution, marketing and social impact plan for the feature documentary DamNation, and developing ongoing film/new media strategy; Sundance Institute on a film data project; IndieCollect, a new nonprofit dedicated to preserving independent films; and several filmmakers on fundraising, distribution and marketing. Brian is also the producer of Love & Taxes a narrative feature in post from Jake and Josh Kornbluth; Amateurs (formerly Manchild) a narrative feature by Ryan Koo; and executive producer, Shored Up a documentary feature by Ben Kalina. Brian has served as CEO of the Tribeca Film Institute, president of Renew Media and executive director of IMAGE Film & Video. Brian is chair of the board of Rooftop Films, and serves on the board of Muse Film & Television. He authored “Inventing the Future of the Arts: Seven Digital Trends that Present Challenges and Opportunities for Success in the Cultural Sector” for the book 20 Under 40: Reinventing the Arts and Arts Education for the 21st Century. He was born in North Carolina and has an MA in Film Studies from Emory University.
- Dominik Prinz is Strategy Director at Interbrand, the world’s largest brand consultancy, and a recognized expert on brands and branding. He is fascinated by how brands can change the world for the better. Dominik is a frequent speaker and combines more than 10+ years of experience across different industries. Besides engaging in various brand strategy initiatives for Fortune 100 companies, he is leading Interbrand's Corporate Citizenship practice in North America and loves connecting an organization’s business, brand and purpose.
Everything You Wanted To Know About Digital Deliverables (But Were Afraid To Ask)
2:00 p.m. to 2:45 p.m. EST
Harvey bought your movie, iTunes needs a layered PSD, Netflix wants to know is your M&E is locked onto your HD. Who you gonna call? Don’t know? Then DO NOT MISS this once in a lifetime chance to learn exactly what it takes to distribute your film to theatres, digital retailers and film festivals. Not for the faint of technical heart, but priceless in their specificity of a one-of-a-kind educational opportunity.
- As the Senior Producer at Light Iron, Emily Eddey provides clients with solutions to simplify the post process and realize their creative vision. From constructing workflows using OUTPOST on-set data labs to overseeing the digital intermediate process and deliverables, she ensures best-in-class services for commercials (Skechers, Calvin Klein), music videos (“Suit & Tie” by Justin Timberlake), and major motion pictures (Ender’s Game, 42). Emily has found a particular niche in guiding indie filmmakers through all stages of post. Clients such as Short Term 12, Afternoon Delight, and C.O.G. have gone on to receive honors at the Sundance and SXSW film festivals.
- Paul O’Neill works in Business Development at Premiere Digital. He is very involved with Premiere's online indie filmmaker distribution portal Quiver, which enables filmmakers to self distribute onto digital platforms while maintaining control of their rights. In his 3 plus years, Paul has helped many global partners to successfully launch over 1500 films and hundreds of TV seasons into digital marketplaces. Paul prior to working at Premiere held a variety of roles at Paramount Pictures, assisted on projects for 2929 Entertainment and is a graduate of Emerson College.
- Fandor co-founder Jonathan Marlow is an accomplished composer and curator as well as an occasional cinematographer with over a dozen films to his credit. In the two decades prior to his role as Fandor's Chief Content Officer, Marlow was affiliated with numerous film exhibition institutions, festivals and technology-centric distribution companies (such as Amazon, VUDU and others). In addition to Marlow's frequent interviews with assorted individuals in the film industry (published on Keyframe and elsewhere), he is also known to host screenings throughout the world showcasing remarkable films that are generally unavailable elsewhere.
- Holden Payne started in independent film exhibition in 1988 at a repertory movie palace the Neptune Theatre in Seattle, WA; a beautiful 800 seat theatre that at the time had a wonderfully eclectic program that brought two new films in a day from cult classics to international masterworks. Payne trained with the Union as a projectionist while managing several other theatres in Seattle. In 1999 Payne became the General Manager of Austin’s historic Dobie Theatre. From 1999-2000, under Payne’s direction, the Dobie successfully hosted 6 film festivals including SXSW. With the Pacific Northwest calling him back, Payne accepted a position at the Seattle International Film Festival. It was the dawn of digital cinema and exhibition was rapidly changing. During his tenure at SIFF Payne oversaw the technical operations of the renowned 25-day film festival, and the launch of SIFF’s world class, state of the art year-round cinema program. In the fall of 2011, under Payne’s operational and technical expertise, SIFF opened the SIFF Film Center and SIFF Cinema Uptown Theater. Payne has been know to work while on ‘vacation’ and was employed as the Manager of Theatre and Technical Operations for the Palm Springs International Film Festival from 2004 to 2013 and he worked as a Production Manager for the Telluride Film Festival as well. In June of 2013 Holden agreed to take on the position of Director of Technical Exhibition for the Sundance Institute.
Strategy to Know: How Small Groups of Fans Power The Big Screen
2:45 p.m. to 3:30 p.m. EST
In an age where Netflix is the New Theatrical and Theatrical Resembles the Old-Netflix ... what does the savvy producer and director need to know about fitting a smart and diverse theatrical plan into their overall creative distribution strategy? We’ll cover every part of the food chain from festival programmers to roadshows to technology to distributors - especially focusing on the role affinity groups and individual evangelists can have on your theatrical success.
- Michael Tuckman, a veteran of the independent film industry for fifteen years, Michael Tuckman began his career at The Cinema Guild, where he was hired to start the company's theatrical distribution division. Tuckman went on to serve as Vice President of Theatrical Sales for THINKFilm, handling the planning and implementation of all theatrical release strategies, including the breakout successes of Oscar-winning and nominated films including Spellbound, Half Nelson, Born Into Brothels, Taxi To The Dark Side and Murderball.
- Lydia B. Smith began her career in the film business over 27 years ago and has produced for CNN, PBS and foreign television. She has worked in both production and in the camera department on major motion pictures commercials, and music videos all over the world. In 2008, Lydia walked the Camino, and has a deep understanding of the power of the pilgrimage and of the captivating stories waiting to be told.
- After walking the Camino de Santiago in August 2013, Maggie Cech was hired as Outreach Coordinator for the award-winning documentary Walking the Camino: Six Ways to Santiago. Since then, she has directed the outreach and marketing campaigns for the film from the end of its festival run through its self-distributed theatrical release, helping fill theaters for a theatrical gross of $450,000 to date. Maggie has a deep appreciation for authentic stories that inspire and she is passionate about helping artists share those stories with the world.
- Brian Parsons joined the Tugg team prior to the company's launch in 2012, where he helped develop the Tugg theatrical model and worked directly with promoters, filmmakers, and theater partners to bring the first crowdsourced theatrical events to cities across the country. Brian currently heads up the Content Partnerships team, working with both filmmakers and studios to identify key films and familiarize content owners with Tugg's services and best practices for success within their distribution strategies.
Designing Your Look and Feel – What We Love Right Now
3:30 p.m. to 4:15 p.m. EST
Based in New York City, Squarespace is a beautiful and intuitive website publishing platform that allows anyone to easily create professional blogs, pages, stores, and galleries without touching a line of code. The completely inclusive, all-in-one service provides content management, hosting, domains, social integrations, e-commerce, and all-day/every-day customer support.
- VHX is a direct-to-fan distribution platform built for premium video. They empower artists to sell their work from their own websites, directly to fans. Everything that used to be sold on DVD can now be sold on VHX. They've helped creators sell their films, documentaries, standup specials, live concert footage, lectures, web series and more.
- Jeremy Schwarz is the Business Development Lead at Squarespace, where he pursues strategic partnerships, affiliate relationships, and distribution opportunities. In addition to his business responsibilities, Jeremy speaks regularly on the topic of how creative professionals can develop effective and affordable online presences. Prior to joining Squarespace, Jeremy practiced in the corporate law group of Davis Polk & Wardwell and was the first Global Legal Fellow at LeapFrog Investments.
- Jamie Wilkinson is co-founder and CEO of VHX, a digital distribution platform for film, TV and other premium video content. He is the co-creator of Know Your Meme, taught the Internet Famous Class, won a Primetime Emmy for his work on Star Wars Uncut, and regularly speaks on the subjects of Internet culture and creative production. His work has been featured on NBC, TIME, CNN, NPR, the New York Times and the frontpage of YouTube.
4:15 p.m. to 5:00 p.m. EST
First-Ever Edition! “The Producorialist” begins with the idea of creating a group keynote about the world of independent film and its strange and unexpected relationship to daily life.
- Lisa Biagiotti is a Sundance New Frontier Artist-in-Residence at MIT’s Media Lab where she is working with data to create visual stories that chronicle our lives within the urban narrative. Lisa’s work is at the intersection of journalism, transmedia and impact storytelling. She is the director and producer of deepsouth-- a feature documentary about HIV, poverty and LGBT issues in the rural American South -- which will be released in December 2014.
Lisa’s work has been featured in The New Yorker, The Atlantic, Los Angeles Times, PBS, NPR, and among other publications and platforms. The stories she produced on the humanitarian crisis in eastern Congo won the Robert F. Kennedy Journalism Award. She received a Fulbright grant to research Muslim immigration to Italy, and holds a master's degree from Columbia University's Graduate School of Journalism. Lisa lives in Los Angeles, CA.
- Rebecca Green most recently produced the feature film It Follows with partner Laura Smith, the debut film under their newly formed Two Flints banner. Written and directed by David Robert Mitchell, It Follows premiered to rave reviews in Critics’ Week at the 2014 Cannes Film Festival and will be distributed domestically by RADiUS-TWC. Rebecca is currently in post-production on the feature film I’ll See You in My Dreams, co-written and directed by Brett Haley. The film stars Blythe Danner alongside Sam Elliott, June Squibb, Martin Starr, Rhea Perlman, Mary Kay Place, and Malin Akerman. In addition, Rebecca produced the short film Gnomes, which screened at the 2014 Palm Springs International ShortFest. Previously, Rebecca was the Manager of Producing Initiatives for the Sundance Institute and was a 2012 Film Independent Producing Lab Fellow with the project And Then I Go. Rebecca worked at Paramount Pictures as Vice President of Lynda Obst Productions and spent four years at Lionsgate. She has also worked for the Sundance and Los Angeles film festivals and has spoken on panels for organizations such as SAGIndie, the American Pavilion at Cannes, UCLA, IFP, and Film Independent. Rebecca has a B.F.A from the University of North Carolina School of the Arts and serves as a board member of the Alumni West Steering Committee.
- Elisabeth Holm is a Brooklyn-based independent filmmaker. She is the recipient of the 2014 Sundance Institute Red Crown Producer's Award for her work on Gillian Robespierre's Obvious Child, starring Jenny Slate. The film premiered at the 2014 Sundance Film Festival and is currently in release through A24 Films. From 2011-2014 Elisabeth served as Kickstarter's Film Program Director, overseeing the site's Film & Video curation and editorial, filmmaker outreach, events, partnerships, and education. She produced Keith Miller's 2012 Slamdance and FIPRESCI Jury Prize-winning Welcome to Pine Hill (Oscilloscope 2013) and served as the Associate Producer of Joe Berlinger's Oscar-nominated Paradise Lost 3 (HBO, 2011). She is a TFI Tribeca All Access and IFP Lab alum and was recently profiled in The L Magazine’s 2013 “30 Under 30.” For better or worse, she is a born and raised New Yorker, producing a slate of new projects, co-writing a currently untitled divorce comedy with Gillian Robespierre, and still unable to cook anything other than spaghetti.
- Mynette Louie is the president of Gamechanger Films. She is the winner of the 2013 Independent Spirit Piaget Producers Award. She produced Martha Stephens & Aaron Katz’s buddy comedy Land Ho! which was acquired at Sundance 2014 by Sony Pictures Classics; Tze Chun’s crime thriller Cold Comes the Night, starring Alice Eve, Logan Marshall-Green, and Bryan Cranston (Sony/Goldwyn 2014), and Chun’s critically acclaimed Children of Invention (Sundance 2009); Marshall Lewy’s California Solo starring Robert Carlyle (Sundance 2012, Strand Releasing); Patricia Benoit’s Stones in the Sun starring Edwidge Danticat (Tribeca 2012); and Doug Karr’s Art Machine starring Joseph Cross, Jessica Szohr, and Joey Lauren Adams (Woodstock 2012). Louie serves on advisory committees for the Sundance Institute, IFP, and A3 Foundation, and was named one of Ted Hope’s "21 Brave Thinkers of Truly Free Film.” She previously worked at the Hawaii Film Office, where she authored the state's production tax credit, and at SportsIllustrated.com, Jupiter Research, and Time Magazine. Louie graduated from Harvard, where she studied Chinese literature and film.
“Take-Aways” aka The Coda
5:00 p.m. EST
When our workshop is all said and done, and the notebooks are filled with data and the minds race with new ideas and deeper questions – we’ll recap with this cool-down refresher of highlights and the takeaways that stood out most dramatically.
- Joseph Beyer currently works as Director of Digital Initiatives for Sundance Institute, where he managed the development team and launch of the Sundance Institute #ArtistServices Initiative under the direction of Executive Director Keri Putnam and the Board of Trustees. #ArtistServices provides exclusive creative funding, distribution, marketing and theatrical support to 6,000+ Sundance Institute alumni artists. Filmmakers are eligible for innovative universal and pre-negotiated deals to self-distribute their work to top digital retailers - all while retaining and controlling their creative rights and release plans. Beyer led the team that developed the first-ever collaboration with crowd funding leader Kickstarter.com to provide Institute alumni exclusive training and promotional support in creative funding.
- Chris Horton joined Sundance Institute in 2011 to launch #ArtistServices, an initiative that further extends the organization’s mission of connecting artists with audiences. Through a series of innovative deals and partnerships, #ArtistServices provides Institute alumni with tools that enhance creative funding and self-distribution opportunities. Deals include an exclusive partnership with Kickstarter, and arrangements that allow filmmakers access to best-in-class terms and digital distribution on outlets such as iTunes, Netflix, Hulu, Amazon and Google Play. Notable projects include Particle Fever, BURN, Upstream Color and Detropia. Over 300 titles have been directly supported by the initiative. Horton was previously the head of acquisitions for FilmBuff, a pioneering New York digital distribution company. Under Horton’s leadership, FilmBuff acquired sales rights to hundreds of feature-length movies including “Exit Through The Gift Shop”. Horton spent nearly nine years working with John Sloss in the FilmBuff/Cinetic/Sloss Eckhouse LawCo family of companies. Horton began his career with Miramax Films, following his graduation from the University of Colorado with degrees in film studies and psychology. He lives in Los Angeles.
- Missy Laney has guided over 150 artists through successful Kickstarter campaigns totaling $8 million dollars since joining Sundance Institute in 2012, including Sean and Andrea Fine’s Oscar Award Winner Innocente, Jehane Noujaim’s The Square and Pamela Green’s Be Natural: The untold story of Alice Guy Blache which raised over $200K. She began her career at Sundance in the esteemed Feature Film Program and was later recruited to join the Institute’s #ArtistServices, a creative distribution initiative working with iTunes, Netflix, Hulu, Amazon and other partners. As digital distribution manager for #ArtistServices, Laney works with filmmakers leading up to their digital premieres and specializes in organizing their marketing efforts to maximize success including titles such as Upstream Color and BURN.