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The Future of Screens: Virtual Reality, Augmented Reality, and the Potential for Stories


New Frontier Gateway
136 Heber Ave.
Sunday, January 24, noon–1:30 p.m.

The past few years have shown us that mobile phones and computers are just as widely watched as TVs and theatre screens. It has changed the way we view content as well as how we create content. Currently, we're diving into an era in which the screen is changing beyond previously recognizable forms. Virtual reality, augmented reality, projection mapping, holograms, and a bit of everything in between are shaping a new landscape of not only how content is watched but also a new approach to storytelling as a whole. Join Diana Williams (Lucasfilm Story Group), Robin McNicholas (creative director, Marshmallow Laser Feast), Gaia Dempsey (co-founder and CMO, Daqri), Richard Marks (chief of virtual reality, Playstation VR), and Jason Rubin (head of studios, Oculus) to take a peek into the future.

Gaia Dempsey (co-founder and CMO, Daqri)
Richard Marks (chief of virtual reality, Playstation VR)
Robin McNicholas (creative director, Marshmallow Laser Feast)
Jason Rubin (head of studios, Oculus)
Diana Williams (Lucasfilm Story Group)

Moderated by Yelena Rachitsky (creative producer and head of education, Oculus Story Studio)

SECTION New Frontier Panels

COUNTRY Sunday, January 24, noon - 1:30 p.m

New Frontier Gateway

RUN TIME 90 min

Artist Bio

Yelena Rachitsky

Yelena Rachitsky is the creative producer and head of education at Oculus Story Studio. She is also a consultant for Sundance Institute’s New Frontier and was the creative producer of the Future of StoryTelling (FoST) summit. Rachitsky produced the feature Let's Ruin it with Babies and spent four years in the documentary division at Participant Media (Food, Inc., An Inconvenient Truth, Waiting for Superman).

Gaia Dempsey

Gaia Dempsey, Co-Founder & Vice President, DAQRI International, is a creative strategist and pioneer in the field of augmented reality, driving the adoption of DAQRI’s enterprise 4D technology worldwide. Gaia is leading DAQRI’s international expansion and recently opened DAQRI’s first European office in Dublin, Ireland. As Vice President, DAQRI International, Gaia is charged with establishing the company’s presence and brand in Europe and spearheading government and public relations, global research, and partnership opportunities.

Richard Marks

Richard Marks founded and currently directs the PlayStation Magic Lab, which creates boundary-pushing entertainment experiences. He joined PlayStation in 1999 to work on interactive user experiences and live video input for gaming. Marks helped create the EyeToy and PlayStation Eye cameras and the PlayStation Move controller. Most recently, his team has worked on the VR system Project Morpheus and eye-tracking technology. Marks received a BS in avionics from Massachusetts Institute of Technology and a doctorate in underwater robotics from Stanford University. Robin McNicholas Director Robin McNicholas works across film, installation, VR, and live performance with a passion for transmedia and mixed-reality storytelling. He has worked with artists and companies such as Aphex Twin, the London Sinfonietta, and U2. As co-founder of Marshmallow Laser Feast, McNicholas explores VR, robotics, binaural sound, and lasers to realize his artistic pursuits, including touring installations Laser Feast, Laser Face, and Iris. Jason Rubin Jason Rubin is the head of Studios at Oculus where he’s responsible for creating made-for-VR content for Rift and Gear VR. He brings 30 years of game development and production history, co-founded the developer studio Naughty Dog, and co-created the Crash Bandicoot and Jak and Daxter franchises. He also co-founded and sold Flektor, a media startup, and was President of THQ, Inc. Diana Williams Diana Williams is a member of the Lucasfilm Story Group and the creative development executive for ILMxLAB. Prior to working at Lucasfilm, Diana was a founder of Roller Coaster Entertainment. She produced critically acclaimed narrative films that include Our Song, documentaries Industrial Light & Magic: Creating the Impossible and Another First Step, and web series Awesome Asian Bad Guys; she also consulted on Method to the Madness of Jerry Lewis and Room 237. Williams’s development work includes The Gatecrashers, a multimedia storyworld and comic book series created by Zach Mortensen; 5 Girls, a southern gothic horror feature film; and Chinafornia, an animated comedy web series created by Ellie Lee.