The Creative Distribution Initiative empowers filmmakers navigating the changing business of independent film. Through online resources, live workshops, and a network of allied organizations, the program provides support and insights on creative funding, marketing, and distribution. For Institute alumni, the Creative Distribution Initiative offers a wide array of digital distribution opportunities, promotion and consultation for Kickstarter campaigns, and strategies for audience engagement.
Every past, current, and future Institute-supported film, plus select films from our allied nonprofit film organizations, is eligible for an unparalleled distribution deal that allows preferred and direct access to the leading online digital retailers. Working closely with the Creative Distribution Initiative team, filmmakers entering into Creative Distribution Initiative’s deal have complete control over their films’ distribution plans. This arrangement is designed for filmmakers who desire a more entrepreneurial approach to reaching their audience on their terms. Films include BURN, Particle Fever, Upstream Color, and Detropia.
We are proud to work with a group of non-profit organizations who share our commitment to providing artists with more opportunities to share their work.
The Creative Distribution Initiative offers the entire independent film community an intensive series of workshops across the country and throughout the year. These daylong events, often produced in tandem with the program’s allied organizations, offer independent filmmakers dialogue and debate between field leaders, insights into industry trends, and analyses of new technologies. Workshops have been held in Park City, New York, Los Angeles, San Francisco, Austin, and Miami. Past topics include immersive tutorials on film deliverables and debates on causes and solutions of piracy.
In addition, useful resources, articles and case studies on key industry trends can be found here.
Through the Creative Distribution Initiative, Sundance Institute became the first curatorial partner of the creative funding platform Kickstarter. Since launching the deal in 2011, with promotional support from Kickstarter and dedicated strategic consultation from the Creative Distribution Initiative staff, 200+ filmmakers have successfully completed fundraising campaigns. The Creative Distribution Initiative has hosted several Kickstarter Schools—sessions devoted to explaining their service and best practices—in Park City, New York and Los Angeles.
The Creative Distribution Initiative provides its filmmakers with efficient and effective promotional and marketing support. Through relationships with leading platforms such as Assemble, Instagram, Squarespace, Facebook, Twitter, GoWatchIt, Blurb and BitTorrent we provide best practices for alumni, and curate their work with Sundance Institute support.
O’Melveny & Myers generously provided pro bono legal services for the program.