Sundance Film Festival? There’s An App For That
Sundance Film Festival? There’s An App For That
Sundance Film Festival? There’s An App For That

Sundance Film Festival? There's An App For That

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The app is now available for purchase on the iTunes store for $4.99, and your purchase supports independent artists as proceeds benefit the not-for-profit Sundance Institute

All Festivalgoers and indie-flick fans, meet your new best friend for 2010: the Sundance Film Festival iPhone application, created in collaboration with QuickMobile Inc. The app is now available for purchase on the iTunes store for $4.99, and your purchase supports independent artists as proceeds benefit the not-for-profit Sundance Institute. Here’s all you need to know about the fit-in-your-pocket guide that will provide you a whole new way to experience the Festival.

The Guide

Print film guides will be available throughout the Festival and are a great tool for getting around, but let's face it, sometimes people experience separation anxiety from their beloved iPhones. As well as being environmentally friendly, you will always have an updated guide with the application. And you'll only have to put it down when the lights go off in the theatres. You can search films by title, director, Festival category, country, or even by selecting "What’s Playing Now," which gives you a list of films currently screening near you and directions on how to get to the theatres.

Navigation

The application is aware of your current location and can guide you to the nearest theatre or box office, so you won't waste any time getting lost in the snow. If you're tired and want to spend time in one spot for a while, you can see a full list of upcoming events or film screenings at your nearest venue. A transit map with shuttle routes is also included.

The entire application was designed for easy navigation according to Patrick Payne, Co-founder of QuickMobile. At the same time, they did not skimp on aesthetics. The pop design reflects this year’s rustic yet urban blackboard theme used in other Festival publications, including the website.

“I think of a 21st century James Dean,” says Payne, when referring to the Sundance Film Festival as a character. “There's a distinct urban, sophisticated feel, but at the same time a very relaxed undercurrent of country influence.”

The user experience with this application centers on “easability” as the navigation is very intuitive. The application holds a lot of information, but you are able to choose what information you want to see, so as not to be overwhelmed. One simple button takes you back to the home screen, which is customizable, so you decide which functions are personally most important whether it be Twitter, videos, or your schedule.

Events, Stories, Videos

The timely function of the application matters most when it comes to attending panels and Festival events because information is often updated (you never know when a surprise guest might pop into Cinema Café). Each event listing includes a photo, description, cost (if any), attending panelists, and event type. Videos of streaming events and award shows will also be available for viewing.

Articles and stories are accessible through the application and are updated constantly as well. You may browse through all the stories hot off the press with a flick of a finger.

Watching video clips is just as easy as reading articles. Videos can be launched simply by tapping the thumbnail image in the list, or by going directly to the Sundance Film Festival YouTube page.

Twitter, Facebook, Flickr

There will be hundreds of people at the Festival discovering interesting things all day. It’d be nice to share those cool finds with the entire Festival community, and fans all over the world. You can connect with the rest of the community through Twitter or Facebook. Best of all, you can take photos with your iPhone and upload them onto the Flickr gallery. Once approved, your photo will be displayed on Sundance Film Festival Flickr for all to see.

Exclusive App Features

With the application you will own five shorts that have screened at past Festivals free of charge, and can view them easily through your phone.  Also included is the Sundance Film Festival History Archive, which is available exclusively on the app. This feature provides you with extensive information on all the past Festivals with complete lists of the films, trailers, and posters from each year.

Click here to purchase the app now!

This application was made possible through the Mobile Film Festival Project, and the generous support from the Telefilm Product Assistance Fund. The Canada New Media Fund, which is administered by Telefilm Canada is a national program that supports interactive digital cultural content products.

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