Gurus Announced for #ArtistServices San Francisco Workshop
Saturday April 6, 2013 - The Presidio in San Francisco

Gurus Announced for #ArtistServices San Francisco Workshop

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Sundance Institute and the San Francisco Film Society are set to co-host the #ArtistServices San Francisco Workshop, Saturday, April 6, 2013 9:30 AM - 4:00 PM PST in the Palm Room at San Francisco Film Centre 39 Mesa Street - Suite 107 The Presidio, San Francisco CA 94129, with happy hour to follow.

Join the conversation with industry experts as they discuss the latest technology and trends in Creative Financing, Digital Distribution, Guerrilla Marketing and Independent Theatrical Distribution. Get one-on-one advice in the intimate setting of The Presidio's San Francisco Film Centre.


50 Public Tickets Available for $50.00 each. There are some spaces available for Sundance Institute Alumni and San Francisco Film Society Grant and Filmhouse Alumni (First-Come, First-Served). San Francisco Film Society Alumni - request complimentary code here. Sundance Institute Alumni - request complimentary code here.


Opening Salvo by Ted Hope, San Francisco Film Society

TIME: 10:00 AM to 10:30 AM PST

American independent film producer and Executive Director of the San Francisco Film Society, Hope has produced close to 70 films, among them the first films of such notable filmmakers as Ang Lee, Hal Hartley, Nicole Holofcener, Todd Field, Michel Gondry, Moises Kaufman, Bob Pulcini, and Shari Berman. Hope co-founded the production companies Good Machine and This Is That.

Among Ted’s 23 Sundance entries are 3 Grand Jury Prize winners American Splendor (2003), The Brothers McMullen (1995) and What Happened Was... (1994).

Hope is a champion of creative and community-based approaches to filmmaking and distribution, and through his Hope for Film blog and social-media is well known as a leader in the field. He recently launched the iOS app FLicklist, a tool to connect you with the films you'll love most.

Creative Funding Profile: Duncan Cork of

TIME: 10:30 AM to 11:30 AM PST

As Slated’s CEO, Duncan provides day-to-day creative and strategic leadership to the business and its partnerships. Duncan created the initial vision for Slated and subsequently founded the company in 2010. Prior to Slated, Duncan was the creative director of Katharsis, a consultancy specializing in strategy, user experience, product development, and design for clients in the entertainment, media and technology industries. Duncan moved to New York where he continues to design and develop the core Slated marketplace product - connecting filmmakers with financiers and industry professionals. Slated launched at Sundance in 2012 and has since aggregated film investors representing hundreds of millions of dollars, and has announced partnerships with some of the world's leading financing, sales, and film companies.

Digital Cinema Mastering 101 For Indies: Graef Allen of Dolby

TIME: 11:30 AM to 12:30 PM PST

Manager of Content Services at Dolby Laboratories in Los Angeles, California. Graef has been with Dolby for more than nine years, working primarily in digital cinema mastering and distribution. Although some of her work is on studio titles, most projects are independent films or educational films for science museums. Graef spent 15 years on the staff of the Telluride Film Festival, working in production, theatre operations, and projection. 


Strategy to Know: Tiffany Shlain & Annie Roney Break Down EDU

TIME: 1:30 PM to 2:30 PM PST

Tiffany Shlain

Honored by Newsweek as one of the “Women Shaping the 21st Century,” Tiffany Shlain (@tiffanyshlain) is a filmmaker, artist, public speaker and founder of The Webby Awards. Tiffany’s work with film, technology, and activism has received 50 awards and distinctions and her last four films have premiered at the Sundance Film Festival. She just released a new film and accompanying TED Book called Brain Power. Her acclaimed feature documentary, Connected: An Autoblogography about Love, Death & Technology, is currently screening around the world and is available on all digital platforms at It was selected by The U.S. State Department as part of the American Filmmaker Showcase to represent the United States.

A celebrated thinker and speaker, she is on the advisory board of The Institute for the Future, has advised Secretary Clinton on technology and society, and presented the campus-wide Commencement address at U.C. Berkeley.

Annie Roney

Founder of ro*co films international, started the documentary film distribution company in 2000 and added ro*co educational in 2009. With a previous distributor she worked on all of the films by Ken Burns as well as Frontline and NOVA. She is based in Sausalito, California.
Films in her ro*co catalog include: The Invisible War, How to Survive a Plague, Blood Brother, After Tiller, American Promise, Saving Face, Born Into Brothels, Jesus Camp, Street Fight, The Weather Underground, Promises, and Pray the Devil Back to Hell.

What We Love Right Now: Samantha Howe of

TIME: 2:30 PM to 3:00 PM PST

Howe is the Senior Marketing Manager and Partner Strategist at Blurb Inc. Over 12 years of marketing strategy, business development and partnership management experience working in numerous roles in London and the U.S.

She oversees global brand partnerships for Blurb, Inc. and formerly managed the international marketing for the company. Howe was a professional photographer with clients based in the U.K. and U.S. As a senior business development and marketing professional, Samantha has handled partnerships for brands as varied as Nokia, Wrigley, Sony Music, Flickr, Fed Ex and Volkswagen.

True Disruptors Roundtable

TIME: 3:00 PM to 4:00 PM PST

Jason Sondhi /
A curator for Vimeo, Jason Sondhi's work bridges film and digital cultures, with a special eye towards audience-building. Selected by Filmmaker Magazine as one of their "25 New Faces of Indie Film" in 2011, Sondhi is also the founder and managing editor of influential short film recommendation site Short of the Week. With both his website and role at Vimeo, he enjoys an ability to discover and present talented filmmakers to massive online audiences, a perspective he brings to bear in helping define and develop the new Vimeo On Demand platform.

Malcolm Pullinger /

Pullinger is an Emmy-nominated filmmaker, who produced and edited the award-winning documentaries Winnebago Man, Following Sean, The Love Competition and The Key of G. His films have been released theatrically in the U.S. and Canada, have aired on the BBC, PBS, ARTE, and Channel Four, and have played at film festivals around the globe. Before co-founding Elevision, he served as the Producer and Creative Director of Wholphin, the acclaimed short film quarterly published by McSweeney’s.

Jake Lodwick /

Lodwick is an entrepreneur best known for creating Vimeo. Before that, he was CTO and product lead for CollegeHumor, and has served as an early advisor and investor to many successful startups, including Tumblr, Bleacher Report, and MakerBot. As a boy, he obsessively shot stop-motion video with his parents’ Hi8 camcorder, and as an adult has created dozens of short films, mostly for his own amusement.

Chris Horton, Moderator

Horton joined Sundance Institute in 2011 to launch #ArtistServices, an initiative that further extends the organization's mission of connecting artists with audiences. Through a series of innovative deals and partnerships, #ArtistServices provides Institute alumni with tools and resources that enhance creative funding and self-distribution opportunities. Recent projects include two films from the 2012 Sundance Film Festival: Detropia, winner of the U.S. Documentary Editing Award, and Indie Game: The Movie, winner of the World Cinema Documentary Editing Award.

Horton was previously the head of acquisitions for FilmBuff, a pioneering New York digital distribution company and sister company to Cinetic Media. Under Horton's leadership, FilmBuff acquired sales rights to hundreds of feature-length movies, including Banksy's Exit Through The Gift Shop and Chris Smith's Collapse.

Takeaways: Joseph Beyer / Sundance Institute


Beyer currently works as Director of Digital Initiatives for Sundance Institute, where he managed the development team and launch of the Sundance Institute #ArtistServices Initiative under the direction of Executive Director Keri Putnam and the Board of Trustees. #ArtistServices provides exclusive creative funding, distribution, marketing and theatrical support to 4,000+ Sundance Institute alumni artists. Filmmakers are eligible for innovative universal and pre-negotiated deals to self-distribute their work to top digital retailers - all while retaining and controlling their creative rights and release plans.

Beyer led the team that developed the first-ever collaboration with crowd funding leader to provide Institute alumni exclusive training and promotional support in creative funding. 100+ projects totaling over $3.9 million dollars have been successfully raised through the partnership since launching in January 2011.

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