Marketing Keynotes

Keynotes

Sundance 2012 & Social Media: What’s a Filmmaker To Do?

Posted Jan 12, 2012, by Devon Smith, Director of Social Media, Threespot Dot Com

Sundance 2012 & Social Media: What’s a Filmmaker To Do?

Last year, I took an in-depth look at how Sundance feature films used social media during the Festival, and if social media was …

The Problem with Film Marketing

Posted Aug 26, 2011, by Stephanie Allen

The Problem with Film Marketing

The problem with film marketing – and I do believe it is a problem -- is that it has become so important, so vital to the …

Direct-to-Fan is NOT the Last Resort

Posted Jul 29, 2011, by Bob Moczydlowsky, VP Product and Marketing at Topspin Media

Direct-to-Fan is NOT the Last Resort

Hello. My name is Bob.

I’m here to talk about Direct-to-Fan Marketing (D2F) and Distribution. I work at a software company …

Social Media Storytelling for Filmmakers

Posted Jul 26, 2011, by Josh Williams, Co-Founder and CEO of Gowalla

Social Media Storytelling for Filmmakers

Several years ago my father took a writing class with the aim to become a fiction author. As I've always known dad to be the …

The Story of the Uncle Boonmee Poster

Posted Jul 26, 2011, by Marcus Hu, Co-President of Strand Releasing

The Story of the Uncle Boonmee Poster

Foreign Films and Marketing, how do you approach it?

Marketing a foreign film has always been a challenge in the US. …

Adventures in Specialized Distribution We Were Here

Posted Jul 25, 2011, by Paul Federbush & Laura Kim

Adventures in Specialized Distribution We Were Here

When my partner Laura Kim and I started our distribution company, Red Flag Releasing, we did so with our eyes open. We both …

An Exhibitor’s Blog About Love

Posted Jul 25, 2011, by Russ B. Collins

An Exhibitor’s Blog About Love

Filmmakers, we love you!  We want you to join us in a dialogue about getting your films exhibited.
 
I express this love and make …

Welcome to #ArtistServices

Posted Jul 25, 2011, by Joseph Gordon-Levitt

Welcome to #ArtistServices

The Sundance Institute, for me, has been the richest source of creative inspiration for as long as I can remember.  Not only …

TfF: Twitter for Filmmakers, Part One

Posted Jul 24, 2011, by Josh Grau, Brand Solutions at Twitter

TfF: Twitter for Filmmakers, Part One

Greetings Sundance Alumni!  I’m thrilled to be a contributor to this exciting new Artist Services site and help share some …

A Failure (or Opportunity) to Communicate

Posted Jul 20, 2011, by Marc Ruxin, Chief Innovation Officer of UM

A Failure (or Opportunity) to Communicate

“What we’ve got here is (a) failure to communicate…,” the warden said to the prisoner 45 years ago. Hasn’t this always been the …