Marketing
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In the News 
Moshi Monsters Model for the Future of Entertainment?
The Wall Street Journal
How Transmedia Storytelling Is Changing TV
Mashable
A Bid to Get Film Lovers Not to Rent
The New York Times
Future of Storytelling Expert Series: Transmedia Best Practices from Filmmaker Sean Hood
Latitude
Warner Bros. turns to Twitter to promote #UltraViolet
NewTeeVee
Facebook doesn’t care where you watch movies, only where you share it
The Next Web
Learning to Love to Engage with the Crowd
Edward Burns, Tribeca Blog
Audience Republic Video
Thomas Mai
Empowering Filmmakers by Tom Bernard
indieWIRE.com
The Free Film Distribution Experiment
@BotsHigh
Sponsored Tweets: How 4 Companies Did
AdAge Digital
iPhone Apps for Filmmakers Part 1/3
Filmmakers Alliance
The “Electric Daisy Carnival” Refuses to Die
indieWIRE.com
In depth: How Björk’s ‘Biophilia’ album fuses music with iPad apps
Wired UK
7 Great Viral Marketing Campaigns
Inc.com
Facebook Sponsored Stories Performing 2 Times Better Than Standard Ads
Fast Company
HOW TO: Turn Fans Into Brand Ambassadors
Mashable
Twitter’s Secret Handshake
NYTimes.com
How Movie Marketers Are Innovating On Facebook
Mashable
How to Create an Effective Company Facebook Page
Inc.com
















