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SEO: Lifeblood of the Indie Filmmaker

Posted Apr 9, 2012, by Zack Coffman

SEO: Lifeblood of the Indie Filmmaker

As indie filmmakers, we often don't have millions of marketing dollars (or any at all) to spend on turning our films' titles…

The Keys to the Social Network Marketing Kingdom

Posted Mar 26, 2012, by Sheri Candler, Independent Film Marketing And Publicity

The Keys to the Social Network Marketing Kingdom

Sheri Candler, social network marketing guru/strategist can be contacted at info@shericandler.com or…

Ai Weiwei The Buzz Maker: A Study in Viral Marketing

Posted Mar 22, 2012, by Jeffrey Winter, The Film Collaborative

Ai Weiwei The Buzz Maker: A Study in Viral Marketing

We all know that the vast majority of folks make their film-viewing choices based on what they are hearing about a film — be it…

Making the Most of YouTube

Posted Mar 15, 2012, by Ryan Gielen, Executive Producer, BELIEVE

Making the Most of YouTube

Ryan Gielen of marketing service company, Believe, helps explain how to best work the platform visited by 85% of Americans and…

Tips on Cutting a Trailer

Posted Feb 14, 2012, by Ross Evison

Tips on Cutting a Trailer

Ross Evison has been editing in the film advertising/marketing arena for 12+ years. Creating trailers, promos and TV…

#Transmedia Lessons from @LanceWeiler’s Pandemic 1.0

Posted Oct 25, 2011, by Joseph Beyer, Director of Digital Initiatives for Sundance Institute

#Transmedia Lessons from @LanceWeiler’s Pandemic 1.0

Lance Weiler doesn’t like to do things half-way.  As a self-declared “Story-Architect for Film, TV and Games,” Weiler is…

Authentic Content: Susan Bonds dissects NIN’s Year Zero

Posted Oct 24, 2011, by Joseph Beyer, Director of Digital Initiatives for Sundance Institute

Authentic Content: Susan Bonds dissects #NIN's Year Zero

“This is the natural evolution of entertainment – going beyond the screens and traditional forms to allow audiences to live and…

10 Ways in Which I Would Release Bomb It Today

Posted Jul 24, 2011, by Jon Reiss, Director and Author

10 Ways in Which I Would Release Bomb It Today

Jon Reiss is a filmmaker who also helps filmmakers strategize and execute the releases of their films and train their PMDs. …