Marketing Overview
Sundance Institute recognizes that it's not enough to merely provide access to digital distribution and funding opportunities. Another key ingredient is creative marketing. Using our unique collaborations with Facebook and Twitter, and a community of Best Minds in these arenas, we hope to provide you with the tools and inspiration to be successful.
Marketing consultants, PR pros, and other experts will contribute regularly to this site so you can benefit from their knowledge and experience. As #ArtistServices develops with your input, we'll be looking for even more opportunites to expand our marketing support for your work.
Related Keynotes
Posted Jan 12, 2012, by Devon Smith, Director of Social Media, Threespot Dot Com posted on Keynote
Sundance 2012 & Social Media: What’s a Filmmaker To Do?
Last year, I took an in-depth look at how Sundance feature films used social media during the Festival, and if social media was...
Posted Aug 26, 2011, by Stephanie Allen posted on Keynote
The Problem with Film Marketing
The problem with film marketing – and I do believe it is a problem -- is that it has become so important, so vital to the...
Posted Jul 29, 2011, by Bob Moczydlowsky, VP Product and Marketing at Topspin Media posted on Keynote
Direct-to-Fan is NOT the Last Resort
Hello. My name is Bob.
I’m here to talk about Direct-to-Fan Marketing (D2F) and Distribution. I work at a software company...
Related Blog Posts
Posted Jan 18, 2013, by Sundance Institute posted on the Blog
Sundance Google+ Hangout: New Frontier of Storytelling – Transmedia Disruptors
Sundance hosted its first Google+ Hangout that was broadcasted live earlier today featuring four of the New Frontier artists....
Posted Jun 7, 2011, by Joseph Beyer posted on the Blog
Real-Timey Beats Old-Timey Every Timey
Joseph Beyer works as Director of Digital Initiatives for Sundance Institute and oversees social-media strategy. He and his...
Posted Jan 26, 2011, by Jessica Buzzard posted on the Blog
Finding Your Audience: A Filmmaker’s Roadmap
From building a fan base for your project with Facebook to securing funding through a Kickstarter campaign, filmmakers are...
Related Articles
Posted Apr 9, 2012, by Zack Coffman
SEO: Lifeblood of the Indie Filmmaker
As indie filmmakers, we often don't have millions of marketing dollars (or any at all) to spend on turning our films' titles…
Posted Mar 26, 2012, by Sheri Candler, Independent Film Marketing And Publicity
The Keys to the Social Network Marketing Kingdom
Sheri Candler, social network marketing guru/strategist can be contacted at info@shericandler.com or…
Posted Mar 22, 2012, by Jeffrey Winter, The Film Collaborative
Ai Weiwei The Buzz Maker: A Study in Viral Marketing
We all know that the vast majority of folks make their film-viewing choices based on what they are hearing about a film — be it…
