Sundance Google+ Hangout: Direct-to-Fan Church
Today’s Google+ Hangout featured Topspin Media Senior Vice President of Marketing Bob Moczydlowsky, filmmaker and founder of The Webby Awards Tiffany Shlain, and Sundance's Chris Horton and Joseph Beyer. It was educational and entertaining discussion on the evolution and explosion of Direct-to-Fan Distribution (D2F). The D2F model allows artists to create interest in their work directly with fans, develop relationships with their fans, and sell directly to them through various platforms.
In case you missed it, here is a quick review:
For the past few years, Sundance’s Chris Horton and Joseph Beyer have developed Sundance’s amazing Artist Services program that offers direct-to-fan marketing and distribution tools for filmmakers. Explore all of Artist Services’ resources and helpful articles.
Bob Moczydlowsky, Senior Vice President of Marketing at Topspin Media, offered useful advice for filmmakers. His article on Stacy Peralta’s Bones Brigade: An Autobiography explains why Peralta embraced the new direct-to-fan model by retaining his rights and distributing the film himself. Read it here.
Tiffany Shlain, who was named by Newsweek as one of the “Women Shaping the 21st Century,” provided valuable tips on marketing films and building relationships with fans through social media platforms like Facebook and Twitter. Shlain’s website is a great resource for any independent filmmaker.
During the Google+ Hangout, Sundance’s featured guests recommended a number of film case studies including 2013 Sundance Film Festival Selection Sound City and 2012 Sundance Audience Award Winning film Sleepwalk With Me that can help filmmakers build a successful direct-to-fan distribution campaign.
If you’re an independent filmmaker, their talk on direct-to-fan distribution provided valuable insight on the process of distributing films outside of the traditional model.