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Posted Mar 22, 2012, by Jeffrey Winter, The Film Collaborative
Ai Weiwei The Buzz Maker: A Study in Viral Marketing
We all know that the vast majority of folks make their film-viewing choices based on what they are hearing about a film — be it…
Posted Mar 15, 2012, by Ryan Gielen, Executive Producer, BELIEVE
Making the Most of YouTube
Ryan Gielen of marketing service company, Believe, helps explain how to best work the platform visited by 85% of Americans and…
Posted Feb 14, 2012, by Ross Evison
Tips on Cutting a Trailer
Ross Evison has been editing in the film advertising/marketing arena for 12+ years. Creating trailers, promos and TV…
Posted Oct 25, 2011, by Joseph Beyer, Director of Digital Initiatives for Sundance Institute
#Transmedia Lessons from @LanceWeiler’s Pandemic 1.0
Lance Weiler doesn’t like to do things half-way. As a self-declared “Story-Architect for Film, TV and Games,” Weiler is…
Posted Oct 24, 2011, by Joseph Beyer, Director of Digital Initiatives for Sundance Institute
Authentic Content: Susan Bonds dissects #NIN's Year Zero
“This is the natural evolution of entertainment – going beyond the screens and traditional forms to allow audiences to live and…
Posted Jul 24, 2011, by Jon Reiss, Director and Author
10 Ways in Which I Would Release Bomb It Today
Jon Reiss is a filmmaker who also helps filmmakers strategize and execute the releases of their films and train their PMDs. …
Posted Feb 7, 2011, by Claiborne Smith
Tinkering with Traditional Distribution
There was a reason the film industry buzz humming through Park City seemed particularly insistent during this year’s Festival.…
Posted Aug 21, 2010, by Bridgette Bates
A New World Order
Last night a group of independent producers and directors gathered in the mountains of Utah to kick-off Sundance Institute’s…
Posted Jan 20, 2010, by Todd Luoto
The Digital Distribution of Short Films (An Art in Itself)
In October, it wasn't uncommon that Sundance Film Festival Shorts Programmer Jon Korn added an extra hour of screening time to…
